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All Stories

  1. Marketing and Optimism of Female Afghan Entrepreneurs

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Dr Omar Al Serhan

  2. The transparency of Islamic hotels: “Nice Islam” and the “self-orientalizing” of Muslims

    Article • International Journal of Tourism Research, April 2018, Wiley

    Dr Omar Al Serhan, Bronwyn Wood

  3. The influence of transnationality on consumers boycotting behaviour

    Article • International Journal of Islamic Marketing and Branding, January 2017, Inderscience Publishers

    Dr Omar Al Serhan

  4. The influence of transnationality on consumers boycotting behaviour

    Article • International Journal of Islamic Marketing and Branding, January 2017, Inderscience Publishers

    Dr Omar Al Serhan

  5. Why do they boycott? Withholding consumption among London's Muslim Arabs

    Article • International Journal of Teaching and Case Studies, January 2017, Inderscience Publishers

    Dr Omar Al Serhan

  6. Why do they boycott? Withholding consumption among London's Muslim Arabs

    Article • International Journal of Teaching and Case Studies, January 2017, Inderscience Publishers

    Dr Omar Al Serhan

  7. Environmental and health impact of small garages and workshops: a case study based on Sri Lanka

    Article • Progress in Industrial Ecology An International Journal, January 2017, Inderscience Publishers

    Dr Omar Al Serhan

  8. Environmental and health impact of small garages and workshops: a case study based on Sri Lanka

    Article • Progress in Industrial Ecology An International Journal, January 2017, Inderscience Publishers

    Dr Omar Al Serhan

  9. Mapping Studies on Consumer Boycotting in International Marketing

    Article • October 2015, Transnational Press London

    Dr Omar Al Serhan

  10. Expressing herself through brands: the Arab woman’s perspective

    Article • Journal of Research in Marketing and Entrepreneurship, July 2015, Emerald

    Dr Omar Al Serhan, Bronwyn Wood

  11. Islamic hospitality in the UK: build it and they will come

    Article • International Journal of Teaching and Case Studies, January 2013, Inderscience Publishers

    Dr Omar Al Serhan