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  1. Exploring sponsorship’s impact on paralympic athletes in Spain

    Article • Revista Prisma Social, January 2026, Prisma Social Ediciones SL

    Associate Professor Nuria Recuero Virto

  2. Apoyarse en la perspectiva: análisis bibliométrico sobre la confianza y las reseñas falsas

    Article • Redmarka Revista de Marketing Aplicado, December 2025, Universidade da Coruna

    Associate Professor Nuria Recuero Virto

  3. Exploring the Role of Innovation and Perceived Security in Contactless Technology Adoption: Evidence from Contactless Travel Services

    Article • Journal of Tourism and Services, December 2025, University College of Business in Prague

    Associate Professor Nuria Recuero Virto

  4. AI AND CREATIVITY IN STUDENTS: A DOUBLE-EDGED TOOL?

    Article • June 2025, IATED Academy, S.L.

    Associate Professor Nuria Recuero Virto

  5. Knocking on the Doors of Perception: Neuroacoustics in Marketing and Tourism. A Comparative Systematic Literature Review and Bibliometric Analyses

    Article • Marketing and Branding Research, June 2025, EUROKD Egitm Danismanlik Group

    Associate Professor Nuria Recuero Virto

  6. Telemedicine apps and their influence on the tourism industry: a qualitative study

    Article • International Journal of Pharmaceutical and Healthcare Marketing, April 2025, Emerald

    Associate Professor Nuria Recuero Virto

  7. Exploring patient loyalty in telemedicine through bibliometric analysis and future horizons

    Article • International Journal of Pharmaceutical and Healthcare Marketing, November 2024, Emerald

    Associate Professor Nuria Recuero Virto

  8. Residents’ Perceived Benefits as Determinants of Sustainable Tourism Development

    Article • Tourism Planning & Development, September 2024, Taylor & Francis

    Associate Professor Nuria Recuero Virto

  9. Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums

    Article • Journal of Destination Marketing & Management, September 2024, Elsevier

    Associate Professor Nuria Recuero Virto

  10. Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

    Article • SAGE Open, July 2024, SAGE Publications

    Associate Professor Nuria Recuero Virto

  11. The role of authenticity, involvement and experience quality in heritage destinations

    Article • Tourism & Management Studies, June 2024, School of Management, Hospitality and Tourism, University of the Algarve

    Associate Professor Nuria Recuero Virto

  12. Culinary destination enchantment: The strategic interplay of local gastronomy in regional tourism development

    Article • International Journal of Gastronomy and Food Science, June 2024, Elsevier

    Associate Professor Nuria Recuero Virto

  13. Food tourism to revitalize the Basque Country

    Article • Heliyon, June 2024, Elsevier

    Associate Professor Nuria Recuero Virto

  14. Food Tourism to Revitalize the Basque Country

    Article • SSRN Electronic Journal, January 2024, Elsevier

    Associate Professor Nuria Recuero Virto

  15. Forecasting the Next Revolution: Food Technology’s Impact on Consumers' Acceptance and Satisfaction

    Article • SSRN Electronic Journal, January 2024, Elsevier

    Associate Professor Nuria Recuero Virto

  16. The Influence of Museum User Generated Content to Improve the Experience Design

    Article • SSRN Electronic Journal, January 2024, Elsevier

    Associate Professor Nuria Recuero Virto

  17. Tourism Talent Shortage in the Fourth Industrial Revolution

    Article • January 2024, Springer Science + Business Media

    Associate Professor Nuria Recuero Virto

  18. Tourism Talent Shortage in the Fourth Industrial Revolution

    Article • December 2023, Springer Science + Business Media

    Associate Professor Nuria Recuero Virto

  19. User Generated Content Contribution to Museum Experience Design

    Article • July 2023, Taylor & Francis

    Associate Professor Nuria Recuero Virto

  20. Reimagining Tourism Events: Spain's Preparation for the Return of a Healthier Breed of Tourists

    Article • SSRN Electronic Journal, January 2023, Elsevier

    Associate Professor Nuria Recuero Virto

  21. Students Shaping Their Future: Virtual Reality Interactive Exercises to Engage In For Learning

    Article • SSRN Electronic Journal, January 2023, Elsevier

    Associate Professor Nuria Recuero Virto

  22. Forecasting the next revolution: food technology’s impact on consumers' acceptance and satisfaction

    Article • British Food Journal, January 2022, Emerald

    Associate Professor Nuria Recuero Virto

  23. The Role of User-Generated Content Data for Collaborative Learning: Identifying Tourism Hot Topics During the Pandemic

    Article • January 2022, Springer Science + Business Media

    Associate Professor Nuria Recuero Virto

  24. How can ports act to reduce underwater noise from shipping? Identifying effective management frameworks

    Article • Marine Pollution Bulletin, January 2022, Elsevier

    Associate Professor Nuria Recuero Virto

  25. Willingness to Pay More: The Quest for Superstar Museums

    Article • Academica Turistica, June 2021, University of Primorska Press

    Associate Professor Nuria Recuero Virto

  26. Lessons from Lockdown: Are Students Willing to Repeat the Experience of Using Interactive Smartboards?

    Article • International Journal of Emerging Technologies in Learning (iJET), December 2020, International Association of Online Engineering (IAOE)

    Associate Professor Nuria Recuero Virto

  27. PLAYFULNESS EFFECTS OF GOOGLE CLASSROOM: IMPROVING STUDENTS’ LEARNING EXPERIENCE DURING COVID-19 LOCKDOWN

    Article • November 2020, IATED Academy, S.L.

    Associate Professor Nuria Recuero Virto

  28. Technological acceptance of Google Drive as E-learning Tool

    Article • September 2020, ACM (Association for Computing Machinery)

    Associate Professor Nuria Recuero Virto

  29. Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism

    Article • Administrative Sciences, August 2020, MDPI AG

    Associate Professor Nuria Recuero Virto

  30. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Article • Frontiers in Psychology, May 2020, Frontiers

    Associate Professor Nuria Recuero Virto

  31. Scanning Museumgoers Willingness to Pay More

    Article • International Journal of Hospitality & Tourism Administration, January 2020, Taylor & Francis

    Associate Professor Nuria Recuero Virto

  32. Robots, Artificial Intelligence, and Service Automation to the Core: Remastering Experiences at Museums

    Article • October 2019, Emerald

    Associate Professor Nuria Recuero Virto

  33. Optimizing website quality: the case of two superstar museum websites

    Article • International Journal of Culture Tourism and Hospitality Research, May 2019, Emerald

    Associate Professor Nuria Recuero Virto

  34. Facebook’s power: factors influencing followers’ visit intentions

    Article • Spanish Journal of Marketing - ESIC, May 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association), Associate Professor Nuria Recuero Virto

  35. Archaeological tourism: looking for visitor loyalty drivers

    Article • Journal of Heritage Tourism, April 2019, Taylor & Francis

    Associate Professor Nuria Recuero Virto

  36. Perceived relationship investment as a driver of loyalty: The case of Conimbriga Monographic Museum

    Article • Journal of Destination Marketing & Management, March 2019, Elsevier

    Associate Professor Nuria Recuero Virto

  37. Do isolated packaging variables influence consumers' attention and preferences?

    Article • Physiology & Behavior, March 2019, Elsevier

    Associate Professor Nuria Recuero Virto

  38. Shopping Online Experience: A Theoretical Model Proposal

    Article • January 2019, Springer Science + Business Media

    Associate Professor Nuria Recuero Virto

  39. Chapter 8 Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison

    Article • November 2018, Emerald

    Associate Professor Nuria Recuero Virto

  40. The cornerstones of museum performance. A cross-national analysis

    Article • Museum Management and Curatorship, September 2018, Taylor & Francis

    Associate Professor Nuria Recuero Virto

  41. Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty

    Article • Administrative Sciences, August 2018, MDPI AG

    Associate Professor Nuria Recuero Virto

  42. Tourism sustainability in archaeological sites

    Article • Journal of Cultural Heritage Management and Sustainable Development, August 2018, Emerald

    Associate Professor Nuria Recuero Virto

  43. Residents' attitude as determinant of tourism sustainability: The case of Trujillo

    Article • Journal of Hospitality and Tourism Management, June 2018, Elsevier

    Associate Professor Nuria Recuero Virto

  44. How can European museums reach sustainability?

    Article • The Tourist Review, August 2017, Emerald

    Associate Professor Nuria Recuero Virto

  45. La influencia de las páginas web de los museos en las intenciones de los usuarios

    Article • ESIC MARKET Economic and Business Journal, May 2017, ESIC Business and Marketing School

    Associate Professor Nuria Recuero Virto

  46. The influence of museums’ websites on users’ intentions

    Article • ESIC MARKET Economic and Business Journal, January 2017, ESIC Business and Marketing School

    Associate Professor Nuria Recuero Virto

  47. La identificación de motivaciones de los visitantes de los sitios arqueológicos

    Article • Cuadernos de Estudios Empresariales, April 2013, Universidad Complutense de Madrid (UCM)

    Associate Professor Nuria Recuero Virto