All Stories

  1. Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants’ Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities

    Article • Complexity, January 2019, Hindawi Publishing Corporation

    Dr María J. Yagüe, Natalia Rubio

  2. Measuring customer experience in physical retail environments

    Article • Journal of Service Management, October 2017, Emerald

    Natalia Rubio

  3. Understanding brand loyalty of the store brand’s customer base

    Article • Journal of Product & Brand Management, November 2015, Emerald

    Natalia Rubio, MÓNICA GÓMEZ SUÁREZ

  4. Value and store brand identification in food products

    Article • British Food Journal, May 2014, Emerald

    Natalia Rubio