All Stories

  1. The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

    Article • Journal of Travel Research, December 2019, SAGE Publications

    Mihalis Kavaratzis

  2. Rethinking destination image formation

    Article • International Journal of Culture Tourism and Hospitality Research, March 2016, Emerald

    Mihalis Kavaratzis

  3. Place branding scholars and practitioners: “strangers in the night”?

    Article • Journal of Place Management and Development, October 2015, Emerald

    Mihalis Kavaratzis

  4. Hijacking culture: the disconnection between place culture and place brands

    Article • Town Planning Review, January 2015, Liverpool University Press

    Mihalis Kavaratzis, Professor Gregory Ashworth

  5. The dynamics of place brands

    Article • Marketing Theory, January 2013, SAGE Publications

    Mihalis Kavaratzis

  6. Brands and Branding Geographies

    Article • Regional Studies, September 2012, Taylor & Francis

    Mihalis Kavaratzis

  7. From “necessary evil” to necessity: stakeholders' involvement in place branding

    Article • Journal of Place Management and Development, March 2012, Emerald

    Mihalis Kavaratzis

  8. Towards Effective Place Brand Management

    Article • January 2010, Edward Elgar Publishing

    Mihalis Kavaratzis, Professor Gregory Ashworth

  9. What can We Learn from City Marketing Practice?

    Article • European Spatial Research and Policy, June 2009, Uniwersytet Lodzki (University of Lodz)

    Mihalis Kavaratzis

  10. Place marketing: how did we get here and where are we going?

    Article • Journal of Place Management and Development, July 2008, Emerald

    Mihalis Kavaratzis, Professor Gregory Ashworth

  11. Beyond the logo: Brand management for cities

    Article • Journal of Brand Management, November 2007, Springer Science + Business Media

    Mihalis Kavaratzis, Professor Gregory Ashworth

  12. City Marketing: The Past, the Present and Some Unresolved Issues

    Article • Geography Compass, April 2007, Wiley

    Mihalis Kavaratzis

  13. Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam

    Article • Cities, February 2007, Elsevier

    Mihalis Kavaratzis

  14. City branding: An effective assertion of identity or a transitory marketing trick?

    Article • Place Branding, July 2006, Springer Science + Business Media

    Mihalis Kavaratzis, Professor Gregory Ashworth

  15. Place Branding: A Review of Trends and Conceptual Models

    Article • The Marketing Review, December 2005, Westburn Publishers

    Mihalis Kavaratzis

  16. CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?

    Article • Tijdschrift voor Economische en Sociale Geografie, December 2005, Wiley

    Mihalis Kavaratzis

  17. From city marketing to city branding: Towards a theoretical framework for developing city brands

    Article • Place Branding, November 2004, Springer Science + Business Media

    Mihalis Kavaratzis

  18. Place Branding: Where Do We Stand?

    Article • Edward Elgar Publishing

    Mihalis Kavaratzis, Professor Gregory Ashworth

  19. Is Corporate Branding Relevant to Places?

    Article • Edward Elgar Publishing

    Mihalis Kavaratzis

  20. Conclusion: In Search of Effective Place Brand Management

    Article • Edward Elgar Publishing

    Mihalis Kavaratzis, Professor Gregory Ashworth

  21. Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promotion of Place Brand Reputations

    Article • Springer Science + Business Media

    Mihalis Kavaratzis, Professor Gregory Ashworth