Professor Michael B Beverland

All Stories

1. 
   Cultural Heritage

   Article • November 2018, Taylor & Francis

   Professor Michael B Beverland

2. 
   Why do people love vinyl over digital? It’s physical!

   Article • European Journal of Marketing, October 2018, Emerald

   Professor Michael B Beverland

3. 
   Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda

   Article • Journal of Product Innovation Management, September 2018, Wiley

   Professor Michael B Beverland, Dr. Sabeen Hussain Bhatti

4. 
   Peter Laplaca: A case study

   Article • Industrial Marketing Management, February 2018, Elsevier

   Professor Michael B Beverland

5. 
   Elevating Design in the Organization

   Article • Journal of Product Innovation Management, December 2017, Wiley

   Professor Michael B Beverland, Professor Michael B Beverland

6. 
   The Unintended Normalization of Gambling

   Article • Journal of Macromarketing, July 2017, SAGE Publications

   Professor Michael B Beverland, Professor Michael B Beverland

7. 
   Loyalty or liability

   Article • Marketing Theory, May 2017, SAGE Publications

   Professor Michael B Beverland, Professor Michael B Beverland

8. 
   Design, consumption and marketing: outcomes, process, philosophy and future directions

   Article • Journal of Marketing Management, February 2017, Taylor & Francis

   Professor Michael B Beverland

9. 
   The brand authenticity continuum: strategic approaches for building value

   Article • Journal of Marketing Management, February 2016, Taylor & Francis

   Professor Michael B Beverland

10. 
    Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD

    Article • Journal of Product Innovation Management, February 2016, Wiley

    Professor Michael B Beverland, Professor Michael B Beverland

11. 
    Being sub-culturally authentic and acceptable to the mainstream: Civilizing practices and self-authentication

    Article • Journal of Business Research, January 2016, Elsevier

    Professor Michael B Beverland

12. 
    The viral marketing metaphor explored through Vegemite

    Article • Marketing Intelligence & Planning, August 2015, Emerald

    Professor Michael B Beverland

13. 
    Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

    Article • Journal of the Academy of Marketing Science, April 2015, Springer Science + Business Media

    Professor Michael B Beverland

14. 
    How in-store educational and entertaining events influence shopper satisfaction

    Article • Journal of Retailing and Consumer Services, March 2015, Elsevier

    Professor Harmen Oppewal, Professor Michael B Beverland

15. 
    Redesigning Manufacturing

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

16. 
    Measuring consumer-based brand authenticity

    Article • Journal of Business Research, June 2014, Elsevier

    Professor Michael B Beverland

17. 
    Sustainable Eating

    Article • Journal of Macromarketing, March 2014, SAGE Publications

    Professor Michael B Beverland

18. 
    Unleashing the animal within: Exploring consumers’ zoomorphic identity motives

    Article • Journal of Marketing Management, January 2013, Taylor & Francis

    Professor Michael B Beverland

19. 
    Keeping it Real – The Seven Secrets of Authentic Brands

    Article • January 2013, Springer Science + Business Media

    Professor Michael B Beverland

20. 
    Four Skills Graduates Need to Cut It in Design-Led Firms

    Article • Design Management Review, November 2012, Wiley

    Professor Michael B Beverland

21. 
    Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes

    Article • Industrial Marketing Management, January 2012, Elsevier

    Professor Michael B Beverland

22. 
    Designers and Marketers: Toward a Shared Understanding

    Article • Design Management Review, August 2011, Wiley

    Professor Michael B Beverland

23. 
    Mapping the Unarticulated Potential of Qualitative Research

    Article • Journal of Advertising Research, March 2011, WARC Limited

    Professor Michael B Beverland

24. 
    Slow Design

    Article • Design Management Review, February 2011, Wiley

    Professor Michael B Beverland

25. 
    Building corporate reputation with stakeholders

    Article • European Journal of Marketing, November 2010, Emerald

    Professor Michael B Beverland

26. 
    Right-Wing Customers-The Enemy of Innovation

    Article • Design Management Review, September 2010, Wiley

    Professor Michael B Beverland

27. 
    Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances

    Article • Psychology and Marketing, June 2010, Wiley

    Professor Michael B Beverland

28. 
    What Does It Mean to Be Design-led?

    Article • Design Management Review, June 2010, Wiley

    Professor Michael B Beverland

29. 
    The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

    Article • Journal of Consumer Research, February 2010, Oxford University Press (OUP)

    Professor Michael B Beverland

30. 
    Barriers to network innovation in UK ethnic fresh produce supply

    Article • Entrepreneurship and Regional Development, January 2010, Taylor & Francis

    Professor Michael B Beverland

31. 
    Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort*

    Article • Journal of Product Innovation Management, January 2010, Wiley

    Professor Michael B Beverland

32. 
    What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006

    Article • Industrial Marketing Management, January 2010, Elsevier

    Professor Michael B Beverland

33. 
    The effects of in-store themed events on consumer store choice decisions

    Article • Journal of Retailing and Consumer Services, September 2009, Elsevier

    Professor Harmen Oppewal, Professor Michael B Beverland

34. 
    Exploring consumer conflict management in service encounters

    Article • Journal of the Academy of Marketing Science, July 2009, Springer Science + Business Media

    Professor Michael B Beverland

35. 
    Exploring the effects of different reward programs on in‐role and extra‐role performance of retail sales associates

    Article • Qualitative Market Research An International Journal, June 2009, Emerald

    Professor Michael B Beverland

36. 
    Building Brand Authenticity

    Article • January 2009, Springer Science + Business Media

    Professor Michael B Beverland

37. 
    Boundary conditions to business relationships in China: the case of selling wine in China

    Article • Journal of Business and Industrial Marketing, December 2008, Emerald

    Professor Michael B Beverland

38. 
    Exploring the dark side of pet ownership: Status- and control-based pet consumption

    Article • Journal of Business Research, May 2008, Elsevier

    Professor Michael B Beverland

39. 
    Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

    Article • Journal of Advertising, April 2008, Taylor & Francis

    Professor Michael B Beverland

40. 
    Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships

    Article • Journal of Advertising, December 2007, Taylor & Francis

    Professor Michael B Beverland

41. 
    Understanding retail experiences - the case for ethnography

    Article • International Journal of Market Research, November 2007, SAGE Publications

    Professor Harmen Oppewal, Professor Michael B Beverland

42. 
    Industrial global brand leadership: A capabilities view

    Article • Industrial Marketing Management, November 2007, Elsevier

    Professor Michael B Beverland

43. 
    Branding the business marketing offer: exploring brand attributes in business markets

    Article • Journal of Business and Industrial Marketing, August 2007, Emerald

    Professor Michael B Beverland

44. 
    Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

    Article • Food Policy, August 2007, Elsevier

    Professor Michael B Beverland

45. 
    Why pass on viral messages? Because they connect emotionally

    Article • Business Horizons, July 2007, Elsevier

    Professor Michael B Beverland

46. 
    An exploration of relational customers' response to service failure

    Article • Journal of Services Marketing, February 2007, Emerald

    Professor Michael B Beverland

47. 
    Cultural frames that drive sales and marketing apart: an exploratory study

    Article • Journal of Business and Industrial Marketing, October 2006, Emerald

    Dr G. Peter Dapiran, Professor Michael B Beverland

48. 
    In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit

    Article • Journal of Business Research, September 2006, Elsevier

    Professor Michael B Beverland

49. 
    Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

    Article • Industrial Marketing Management, April 2006, Elsevier

    Professor Michael B Beverland

50. 
    The ‘real thing’: Branding authenticity in the luxury wine trade

    Article • Journal of Business Research, February 2006, Elsevier

    Professor Michael B Beverland

51. 
    MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past

    Article • Journal of Advertising, December 2005, Taylor & Francis

    Professor Michael B Beverland

52. 
    Brand management and the challenge of authenticity

    Article • Journal of Product & Brand Management, December 2005, Emerald

    Professor Michael B Beverland

53. 
    Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley

    Article • Business Horizons, September 2005, Elsevier

    Professor Michael B Beverland

54. 
    The brand-supportive firm: An exploration of organisational drivers of brand updating

    Article • Journal of Brand Management, August 2005, Springer Science + Business Media

    Professor Michael B Beverland

55. 
    Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

    Article • Industrial Marketing Management, August 2005, Elsevier

    Professor Michael B Beverland

56. 
    Creating value for channel partners: the Cervena case

    Article • Journal of Business and Industrial Marketing, May 2005, Emerald

    Professor Michael B Beverland

57. 
    Controlled infection! Spreading the brand message through viral marketing

    Article • Business Horizons, March 2005, Elsevier

    Professor Michael B Beverland

58. 
    The Role of Value Change Management in Relationship Dissolution: Hygiene and Motivational Factors

    Article • Journal of Marketing Management, November 2004, Taylor & Francis

    Professor Michael B Beverland

59. 
    Brand value, convictions, flexibility, and New Zealand wine

    Article • Business Horizons, September 2004, Elsevier

    Professor Michael B Beverland

60. 
    Relationship Use and Market Dynamism: A Model of Relationship Evolution

    Article • Journal of Marketing Management, August 2004, Taylor & Francis

    Professor Michael B Beverland

61. 
    Whither industry leaders? Lessons from haute couture

    Article • Business Horizons, March 2004, Elsevier

    Professor Michael B Beverland

62. 
    Uncovering “theories‐in‐use”: building luxury wine brands

    Article • European Journal of Marketing, March 2004, Emerald

    Professor Michael B Beverland

63. 
    In search of the right in-store music

    Article • Business Horizons, November 2003, Elsevier

    Professor Michael B Beverland

64. 
    A longitudinal study of customers' desired value change in business-to-business markets

    Article • Industrial Marketing Management, November 2003, Elsevier

    Professor Michael B Beverland

65. 
    Using country of origin in strategy: The importance of context and strategic action

    Article • Journal of Brand Management, November 2002, Springer Science + Business Media

    Professor Michael B Beverland

66. 
    Creating value through brands: the ZESPRITM kiwi fruit case

    Article • British Food Journal, July 2001, Emerald

    Professor Michael B Beverland