All Stories

  1. Qualitative interpretive research method: mobile ethnography

    Article • Anatolia, November 2017, Taylor & Francis

    Dr Birgit Muskat, Matthias Muskat

  2. Services research in tourism

    Article • Journal Of Vacation Marketing, May 2014, SAGE Publications

    Matthias Muskat, Dr Birgit Muskat

  3. How Europeans travel in Australia

    Article • Journal Of Vacation Marketing, December 2013, SAGE Publications

    Matthias Muskat, Dr Birgit Muskat

  4. Generation Y in museums: Evaluating services experiences with mobile ethnography

    Article • The Tourist Review, August 2013, Emerald

    Dr Raechel Johns, Matthias Muskat, Dr Birgit Muskat

  5. The impact of culture on quality management

    Article • Managing Service Quality, March 2013, Emerald

    Matthias Muskat, Dr Birgit Muskat

  6. Mixed methods: Combining expert interviews, cross-impact analysis and scenario development

    Article • SSRN Electronic Journal, January 2013, Elsevier

    Matthias Muskat, Dr Birgit Muskat

  7. Word-of-Mouth Amplified - An Exploration of Hotel Customer Feedback Websites

    Article • January 2011, Springer Science + Business Media

    Matthias Muskat, Dr Birgit Muskat