All Stories

  1. Antecedentes do comportamento sustentável em viagens de turismo de natureza no Brasil

    Article • Revista Acadêmica Observatório de Inovação do Turismo, October 2024, Núcleo de Pesquisa em Turismo da Unigranrio

    Mateus Ponchio

  2. Sustainable behavior in nature tourism travel: the influence of local infrastructure

    Article • Revista de Administração da UFSM, July 2024, Universidad Federal de Santa Maria

    Mateus Ponchio

  3. Examining unethical sales practices in retail banking: a hermeneutic analysis of employee perceptions in Brazil

    Article • Journal of Financial Services Marketing, March 2024, Springer Science + Business Media

    Mateus Ponchio

  4. Using item response theory in the assessment of the financial well-being scale: an application in Brazil and India

    Article • The International Journal of Bank Marketing, July 2023, Emerald

    Mateus Ponchio

  5. Perceived financial well-being as antecedent of psychological well-being: evidence from Brazil

    Article • ReMark - Revista Brasileira de Marketing, January 2023, University Nove de Julho

    Mateus Ponchio

  6. Consumer brand engagement concept and measurement: Toward a refined approach

    Article • Journal of Retailing and Consumer Services, September 2022, Elsevier

    Mateus Ponchio

  7. Functional, psychological and emotional barriers and the resistance to the use of digital banking services

    Article • Innovation & Management Review, June 2021, Emerald

    Mateus Ponchio

  8. Women’s financial well‐being: A systematic literature review and directions for future research

    Article • International Journal of Consumer Studies, April 2021, Wiley

    Mateus Ponchio

  9. Validação da Escala Perceived Financial Well-Being no Contexto Brasileiro

    Article • Revista Interdisciplinar de Marketing, October 2020, Universidade Estadual de Maringa

    Mateus Ponchio

  10. The antecedents and consequences of financial literacy: a meta-analysis

    Article • The International Journal of Bank Marketing, September 2019, Emerald

    Mateus Ponchio

  11. Cognitive and emotional resistance to innovations: concept and measurement

    Article • Journal of Product & Brand Management, July 2019, Emerald

    Mateus Ponchio

  12. Personal factors as antecedents of perceived financial well-being: evidence from Brazil

    Article • The International Journal of Bank Marketing, June 2019, Emerald

    Mateus Ponchio

  13. Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge

    Article • Journal of Behavioral and Experimental Finance, March 2019, Elsevier

    Mateus Ponchio

  14. A Gift Economy Perspective on the Cycle of Financial Vulnerability

    Article • Journal of Macromarketing, October 2018, SAGE Publications

    Mateus Ponchio

  15. Quem Pensa no Futuro Poupa Mais? O Papel Mediador do Conhecimento Financeiro na Relação entre Orientação para o Futuro e Segurança Financeira Pessoal

    Article • ReMark - Revista Brasileira de Marketing, September 2018, University Nove de Julho

    Mateus Ponchio

  16. O modelo de moderação simples e seu emprego no campo da administração

    Article • Internext, January 2018, Escola Superior de Propaganda e Marketing (ESPM)

    Mateus Ponchio

  17. Evaluating co-branded products: the socioeconomic strata effect

    Article • Marketing Intelligence & Planning, September 2016, Emerald

    Mateus Ponchio

  18. Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies

    Article • Journal of Marketing Management, December 2015, Taylor & Francis

    Mateus Ponchio

  19. Lealdade do Consumidor e Programas de Fidelidade: uma análise topográfica do campo de conhecimento à luz da bibliometria, estatística espacial e redes sociais

    Article • Revista de Ciências da Administração, April 2015, Universidade Federal de Santa Catarina (UFSC)

    Mateus Ponchio

  20. Measurement in Marketing: Current Scenario, Recommendations and Challenges

    Article • ReMark - Revista Brasileira de Marketing, May 2014, University Nove de Julho

    Revista Brasileira de Marketing, Mateus Ponchio

  21. Fatores Determinantes da Propensão ao Consumo de Cirurgias Plásticas Estéticas

    Article • ReMark - Revista Brasileira de Marketing, December 2013, University Nove de Julho

    Revista Brasileira de Marketing, Mateus Ponchio

  22. O Consumo de Cirurgia Estética: a Influência da Autoestima e do Materialismo

    Article • Revista de Gestão em Sistemas de Saúde, December 2013, University Nove de Julho

    Mateus Ponchio

  23. Influence of Lifestyles Related to Eating Habits in Ready Meal Consumption: comparative study between São Paulo and Rome

    Article • Review of Business Management, January 2013, FECAP Fundacao Escola de Comercio Alvares

    Mateus Ponchio

  24. An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil

    Article • Brazilian Business Review, December 2012, Fucape Business School

    Mateus Ponchio

  25. Reasons for outsourcing services in medium and large companies

    Article • Brazilian Business Review, December 2011, Fucape Business School

    Mateus Ponchio

  26. De prospect a aluno: fatores influenciadores da escolha de uma instituição de ensino superior

    Article • BASE - Revista de Administração e Contabilidade da Unisinos, September 2010, UNISINOS - Universidade do Vale do Rio Dos Sinos

    Mateus Ponchio

  27. Development of an indicator of propensity to energy commercial losses using geospatial statistical techniques and socio-economic data: the case of AES Eletropaulo

    Article • RAM Revista de Administração Mackenzie, August 2010, FapUNIFESP (SciELO)

    Mateus Ponchio

  28. HEURÍSTICAS NO CONSUMO DE SERVIÇOS DE EDUCAÇÃO SUPERIOR

    Article • ReMark - Revista Brasileira de Marketing, June 2010, University Nove de Julho

    Revista Brasileira de Marketing, Mateus Ponchio

  29. Analysis of the Resistance Factors Influencing the Implementation of Information Systems in an Electronics Manufacturing Plant

    Article • Journal of Information Systems and Technology Management, January 2010, TECSI

    Mateus Ponchio

  30. Materialismo

    Article • Revista de Administração de Empresas, June 2008, FapUNIFESP (SciELO)

    Mateus Ponchio

  31. Materialism as a predictor variable of low income consumer behavior when entering into installment plan agreements

    Article • Journal of Consumer Behaviour, January 2008, Wiley

    Mateus Ponchio

  32. Uso de fontes de recomendação fortes e fracas na escolha de veículo

    Article • RAE eletrônica, June 2003, FapUNIFESP (SciELO)

    Mateus Ponchio