All Stories

  1. Environmental Awareness and E-Waste Management: A Study on Consumer Behavior and Green Marketing Strategies in Luanda
  2. Nation Branding in a Digital Post-COVID World: The Cases of Portugal and Brazil
  3. Sustainable Consumption Intentions Among Portuguese University Students: A Multidimensional Perspective
  4. THE RELATIONSHIP BETWEEN INVESTMENT IN INNOVATION AND FINANCIAL SUSTAINABILITY: AN EMPIRICAL STUDY OF COMPANIES IN THE IBERIAN PENINSULA
  5. Social Networks
  6. Marketing Plan and Territorial Management
  7. Exploring the Dimensions of Academic Human Capital: Insights into Enhancing Higher Education Environments in Egypt
  8. TRANSFORMATIONS OF THE REVOLUTION 4.0: ORGANIZATIONAL PSYCHOLOGY IN THE ERA OF ROBOTIZATION AND ARTIFICIAL INTELLIGENCE
  9. Brazilians’ Acceptance of Multi-attribute Reverse Auction Model for B2C E-Commerce
  10. The Relevance and Pertinence of Creativity and Innovation in the Design of Creative Processes
  11. The Influence of Digital Influencers on Generation Y’s Adoption of Fintech Banking Services in Brazil
  12. REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS
  13. Brand Communication Management of Startups in Portugal
  14. REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY
  15. The Influence of Social Networks on the Purchasing Behavior of Wine Consumers in Portugal
  16. The Impact of Covid-19 on Consumer Behavior in the Food VS Clothing Sectors
  17. Screening the Digital Landscape: Generation Z Insights into Employee Perceptions of Social Media Use in the Workplace
  18. A EXPRESSÃO DRAMÁTICA NA FORÇA DE VENDAS
  19. O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS
  20. The Digitalization of the Event Industry – Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up
  21. The Influence of In-Store Music on the Consumer’s Shopping Experience
  22. Attachment Theory and Sense of Place for Visitors to Kazbegi National Park
  23. The perception of handicapped parking: A preliminary statistical analysis
  24. From Personalisation to Satisfaction
  25. Digital Culture, Knowledge, and Commitment to Digital Transformation and Its Impact on the Competitiveness of Portuguese Organizations
  26. A EXPRESSÃO DRAMÁTICA NA FORÇA DE VENDAS
  27. O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS
  28. Artificial Intelligence in Relational Marketing Practice
  29. Leadership: impact on the satisfaction of Public Administration workers in Portugal
  30. Entrepreneurship in Natural Cosmetics Distribution Logistics Channels in Brazil - Analysis of the entrepreneurial profile of the cosmetics distributor Bothânico Hair
  31. Personal Leadership and Communication Abilities: Impacts on Organizational Performance
  32. Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions
  33. Distance Learning and Financial Accounting in Portugal
  34. Brazilian consumer behavior in restaurants during the pandemic: practical implications
  35. The Perception Of Host Communities On The Impact Of Tourism In The Jericoacoara Region (Brazil)
  36. Emotions and Their Impact on Employee Happiness and Satisfaction in Organizational Performance
  37. Distance Learning of Financial Accounting: Mature Undergraduate Students’ Perceptions
  38. A Study on the Tourist Experiences in the Peneda-Gerês National Park: Impact on Satisfaction, Loyalty and Recommendations
  39. The Influence of the Image and Photography of E- Commerce Products on the Purchase Decision of Online Consumers
  40. The Influence of Instagram on Consumer Behavior and Purchase of Home Decor Items in Brazil
  41. Internet of Everything
  42. Improve the Traveler’s Experience: Model to Improve the Traveler Experience
  43. The Brazilian Tourist on International Trips: A Behavioral Analysis
  44. Attitudes towards Slum Tourism in Mumbai, India: Analysis of Positive and Negative Impacts
  45. Digital Transformation in Organizations and Its Impact on Knowledge Management
  46. Discovering the relevance of the personality of the destination brand - a literature review
  47. Factors that affect the perception of the tourist destination of Braga
  48. Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs
  49. Lean Marketing: Application of the Lean Six Sigma to Marketing – Case Study
  50. Lean Marketing: Application of the Lean Six Sigma to Marketing – Case Study
  51. A GESTÃO DE TALENTOS E A SUA RELEVÂNCIA NA ESTRATÉGIA ORGANIZACIONAL - UM ESTUDO QUALITATIVO
  52. The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study
  53. Computational Science and Its Applications – ICCSA 2021
  54. Personal communication and its impact on digital learning
  55. What if Employees Brought Their Life to Work? The Relation of Life Satisfaction and Work Engagement
  56. Canvas Marketing Plan
  57. Handbook of Research on Emerging Technologies for Effective Project Management
  58. An Evidence-Based Review of the Relationship between Leadership and Accountability
  59. A relevância da gestão de talentos e o seu impacto incremental na estratégia organizacional – Um estudo qualitativo
  60. Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage
  61. The Importance of Individual Motivations in Organizational Performance - A Quantitative Study
  62. A comunicação pessoal na dinâmica digital aprendente como contribuição para o planejamento e desenvolvimento
  63. Comunicação estratégica no contexto organizacional
  64. No title
  65. The Relevance of Talent Management Efficiency and Its Incremental Impact on Organizational Innovation
  66. Eikon journal on semiotics and culture