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  1. REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY

    Article • GeoJournal of Tourism and Geosites, June 2024, Asociatia de Geografie

    Manuel Sousa Pereira

  2. The Influence of Social Networks on the Purchasing Behavior of Wine Consumers in Portugal

    Article • European Conference on Social Media, May 2024, Academic Conferences and Publishing International - ACPIL

    Manuel Sousa Pereira

  3. The Impact of Covid-19 on Consumer Behavior in the Food VS Clothing Sectors

    Article • International Conference on Tourism Research, March 2024, Academic Conferences and Publishing International - ACPIL

    Manuel Sousa Pereira

  4. Screening the Digital Landscape: Generation Z Insights into Employee Perceptions of Social Media Use in the Workplace

    Article • European Journal of Management Issues, March 2024, Oles Honchar Dnipropetrovsk National University

    Manuel Sousa Pereira

  5. A EXPRESSÃO DRAMÁTICA NA FORÇA DE VENDAS

    Article • January 2024, South Florida Publishing LLC

    Manuel Sousa Pereira

  6. O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS

    Article • January 2024, South Florida Publishing LLC

    Manuel Sousa Pereira

  7. The Digitalization of the Event Industry – Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up

    Article • January 2024, Springer Science + Business Media

    Manuel Sousa Pereira

  8. The Influence of In-Store Music on the Consumer’s Shopping Experience

    Article • January 2024, Springer Science + Business Media

    Manuel Sousa Pereira

  9. Attachment Theory and Sense of Place for Visitors to Kazbegi National Park

    Article • January 2024, Springer Science + Business Media

    Manuel Sousa Pereira

  10. From Personalisation to Satisfaction

    Article • December 2023, IGI Global

    Manuel Sousa Pereira

  11. Digital Culture, Knowledge, and Commitment to Digital Transformation and Its Impact on the Competitiveness of Portuguese Organizations

    Article • Administrative Sciences, December 2023, MDPI AG

    Manuel Sousa Pereira

  12. A EXPRESSÃO DRAMÁTICA NA FORÇA DE VENDAS

    Article • December 2023, South Florida Publishing LLC

    Manuel Sousa Pereira

  13. O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS

    Article • December 2023, South Florida Publishing LLC

    Manuel Sousa Pereira

  14. Artificial Intelligence in Relational Marketing Practice

    Article • November 2023, IGI Global

    Manuel Sousa Pereira

  15. Leadership: impact on the satisfaction of Public Administration workers in Portugal

    Article • European Conference on Management Leadership and Governance, November 2023, Academic Conferences and Publishing International - ACPIL

    Manuel Sousa Pereira

  16. Entrepreneurship in Natural Cosmetics Distribution Logistics Channels in Brazil - Analysis of the entrepreneurial profile of the cosmetics distributor Bothânico Hair

    Article • European Conference on Innovation and Entrepreneurship, September 2023, Academic Conferences and Publishing International - ACPIL

    Manuel Sousa Pereira

  17. Personal Leadership and Communication Abilities: Impacts on Organizational Performance

    Article • September 2023, IntechOpen

    Manuel Sousa Pereira

  18. Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions

    Article • Sustainability, August 2023, MDPI AG

    Manuel Sousa Pereira

  19. Distance Learning and Financial Accounting in Portugal

    Article • June 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Manuel Sousa Pereira

  20. Brazilian consumer behavior in restaurants during the pandemic: practical implications

    Article • International Conference on Tourism Research, May 2023, Academic Conferences and Publishing International - ACPIL

    Manuel Sousa Pereira

  21. The Perception Of Host Communities On The Impact Of Tourism In The Jericoacoara Region (Brazil)

    Article • International Conference on Tourism Research, May 2023, Academic Conferences and Publishing International - ACPIL

    Manuel Sousa Pereira

  22. Emotions and Their Impact on Employee Happiness and Satisfaction in Organizational Performance

    Article • April 2023, IntechOpen

    Manuel Sousa Pereira

  23. Distance Learning of Financial Accounting: Mature Undergraduate Students’ Perceptions

    Article • Administrative Sciences, April 2023, MDPI AG

    Manuel Sousa Pereira

  24. A Study on the Tourist Experiences in the Peneda-Gerês National Park: Impact on Satisfaction, Loyalty and Recommendations

    Article • IBIMA Business Review, January 2023, IBIMA Publishing

    Manuel Sousa Pereira

  25. The Influence of the Image and Photography of E- Commerce Products on the Purchase Decision of Online Consumers

    Article • January 2023, Springer Science + Business Media

    Manuel Sousa Pereira

  26. The Influence of Instagram on Consumer Behavior and Purchase of Home Decor Items in Brazil

    Article • January 2023, Springer Science + Business Media

    Manuel Sousa Pereira

  27. Internet of Everything

    Article • January 2023, Springer Science + Business Media

    Manuel Sousa Pereira

  28. Improve the Traveler’s Experience: Model to Improve the Traveler Experience

    Article • January 2023, Springer Science + Business Media

    Manuel Sousa Pereira

  29. The Brazilian Tourist on International Trips: A Behavioral Analysis

    Article • January 2023, Springer Science + Business Media

    Manuel Sousa Pereira

  30. Attitudes towards Slum Tourism in Mumbai, India: Analysis of Positive and Negative Impacts

    Article • Sustainability, August 2022, MDPI AG

    Manuel Sousa Pereira

  31. Digital Transformation in Organizations and Its Impact on Knowledge Management

    Article • June 2022, IGI Global

    Manuel Sousa Pereira

  32. Discovering the relevance of the personality of the destination brand - a literature review

    Article • Marketing & Tourism Review, June 2022, Marketing and Tourism Review

    Manuel Sousa Pereira

  33. Factors that affect the perception of the tourist destination of Braga

    Article • International Conference on Tourism Research, May 2022, Academic Conferences and Publishing International - ACPIL

    Manuel Sousa Pereira

  34. Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs

    Article • IBIMA Business Review, February 2022, IBIMA Publishing

    Manuel Sousa Pereira

  35. Lean Marketing: Application of the Lean Six Sigma to Marketing – Case Study

    Article • January 2022, Springer Science + Business Media

    Manuel Sousa Pereira

  36. Lean Marketing: Application of the Lean Six Sigma to Marketing – Case Study

    Article • January 2022, Springer Science + Business Media

    Manuel Sousa Pereira

  37. A GESTÃO DE TALENTOS E A SUA RELEVÂNCIA NA ESTRATÉGIA ORGANIZACIONAL - UM ESTUDO QUALITATIVO

    Article • July 2021, Atena Editora

    Manuel Sousa Pereira

  38. The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study

    Article • January 2021, Springer Science + Business Media

    Manuel Sousa Pereira

  39. Computational Science and Its Applications – ICCSA 2021

    Article • January 2021, Springer Science + Business Media

    Manuel Sousa Pereira, Ana Maria A. C. Rocha

  40. Personal communication and its impact on digital learning

    Article • Sociology International Journal, January 2021, MedCrave Group LLC

    Manuel Sousa Pereira

  41. What if Employees Brought Their Life to Work? The Relation of Life Satisfaction and Work Engagement

    Article • Sustainability, March 2020, MDPI AG

    Manuel Sousa Pereira

  42. Canvas Marketing Plan

    Article • January 2020, IGI Global

    Manuel Sousa Pereira

  43. Handbook of Research on Emerging Technologies for Effective Project Management

    Article • January 2020, IGI Global

    Manuel Sousa Pereira

  44. An Evidence-Based Review of the Relationship between Leadership and Accountability

    Article • November 2019, Academic Conferences and Publishing International - ACPIL

    Manuel Sousa Pereira

  45. A relevância da gestão de talentos e o seu impacto incremental na estratégia organizacional – Um estudo qualitativo

    Article • Media & Jornalismo, November 2018, Coimbra University Press

    Manuel Sousa Pereira

  46. Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage

    Article • January 2018, IGI Global

    Manuel Sousa Pereira

  47. The Importance of Individual Motivations in Organizational Performance - A Quantitative Study

    Article • International Journal of Managerial Studies and Research, January 2016, ARC Publications Pvt Ltd.

    Manuel Sousa Pereira

  48. A comunicação pessoal na dinâmica digital aprendente como contribuição para o planejamento e desenvolvimento

    Article • Revista Brasileira de Planejamento e Desenvolvimento, November 2015, Universidade Tecnologica Federal do Parana (UTFPR)

    Manuel Sousa Pereira

  49. Comunicação estratégica no contexto organizacional

    Article • Revista Internacional de Ciências, November 2014, Universidade de Estado do Rio de Janeiro

    Manuel Sousa Pereira

  50. No title

    Article • Tijdschrift voor Rechtsgeschiedenis / Revue d Histoire du Droit / The Legal History Review, January 1962, Brill

    Manuel Sousa Pereira

  51. The Relevance of Talent Management Efficiency and Its Incremental Impact on Organizational Innovation

    Article • IGI Global

    Manuel Sousa Pereira

  52. Eikon journal on semiotics and culture

    Article • Eikon journal on semiotics and culture, Universidade da Beira Interior

    Manuel Sousa Pereira