All Stories

  1. Limited edition packaging: objectives, implementations and related marketing mix decisions of a scarcity product tactic

    Article • Journal of Consumer Marketing, June 2020, Emerald

    Krisztina Dornyei

  2. The impact of product assortment size and attribute quantity on information searches

    Article • Journal of Consumer Marketing, May 2017, Emerald

    Krisztina Dornyei, Polymeros Chrysochou