All Stories

  1. The role of resident-city identification in building residents’ city commitment

    Article • European Planning Studies, February 2019, Taylor & Francis

    Professor Klement Podnar

  2. The bad, the ugly and the good: new challenges for CSR communication

    Article • Corporate Communications An International Journal, April 2015, Emerald

    Professor Anne Ellerup Nielsen, Wim Elving, Ursa Golob, Professor Klement Podnar

  3. The twin foci of organisational identification and their relevance for commitment: a study of marketing communications industry

    Article • Journal of Business Economics and Management, December 2014, Vilnius Gediminas Technical University

    Professor Klement Podnar

  4. The Importance of Values Motivation and Expectations for Consumers’ Responses to Corporate Social Responsibility

    Article • October 2014, Springer Science + Business Media

    Professor Klement Podnar

  5. Corporate Communication2014 1 Klement Podnar Corporate Communication UK Pearson 2012

    Article • Corporate Communications An International Journal, September 2014, Emerald

    Professor Klement Podnar

  6. Critical points of CSR-related stakeholder dialogue in practice

    Article • Business Ethics A European Review, April 2014, Wiley

    Professor Klement Podnar

  7. Corporate Social Responsibility as a Messy Problem: Linking Systems and Sensemaking Perspectives

    Article • Systemic Practice and Action Research, July 2013, Springer Science + Business Media

    Professor Anne Ellerup Nielsen, Professor Klement Podnar

  8. CSR communication: quo vadis?

    Article • Corporate Communications An International Journal, April 2013, Emerald

    Wim Elving, Ursa Golob, Professor Anne Ellerup Nielsen, Professor Klement Podnar

  9. The role of consumer–brand identification in building brand relationships

    Article • Journal of Business Research, January 2013, Elsevier

    Professor Klement Podnar

  10. Mapping semantic meaning of corporate reputation in global economic crisis context: A Slovenian study

    Article • Public Relations Review, December 2012, Elsevier

    Professor Klement Podnar

  11. The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability'

    Article • Journal of Promotion Management, April 2012, Taylor & Francis

    Professor Klement Podnar

  12. Corporate Social Responsibility Communication and Dialogue

    Article • September 2011, Wiley

    Professor Klement Podnar

  13. Identification with an organisation as a dual construct

    Article • European Journal of Marketing, September 2011, Emerald

    Professor Klement Podnar

  14. Friendly flexible working practices within the internal marketing framework: a service perspective

    Article • Service Industries Journal, September 2010, Taylor & Francis

    Professor Klement Podnar

  15. Economic perspectives on public relations

    Article • Public Relations Review, November 2009, Elsevier

    Professor Klement Podnar

  16. Social economy and social responsibility: alternatives to global anarchy of neoliberalism?

    Article • International Journal of Social Economics, April 2009, Emerald

    Professor Klement Podnar

  17. Reconstruction of public relations history through publications in Public Opinion Quarterly

    Article • Journal of Communication Management, February 2009, Emerald

    Professor Klement Podnar

  18. Guest Editorial: Communicating Corporate Social Responsibility

    Article • Journal of Marketing Communications, April 2008, Taylor & Francis

    Professor Klement Podnar

  19. CSR expectations: the focus of corporate marketing

    Article • Corporate Communications An International Journal, October 2007, Emerald

    Professor Klement Podnar

  20. How Reference Pricing for Pharmaceuticals Can Increase Generic Share of Market: The Slovenian Experience

    Article • Journal of Marketing & Public Policy, May 2007, American Marketing Association (AMA)

    Professor Klement Podnar

  21. Competitive advantage in the marketing of products within the enlarged European Union

    Article • European Journal of Marketing, April 2007, Emerald

    Professor Klement Podnar

  22. Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Level Model

    Article • Journal of Marketing Communications, December 2006, Taylor & Francis

    Professor Klement Podnar

  23. Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe

    Article • Journal of Brand Management, September 2006, Springer Science + Business Media

    Professor Klement Podnar

  24. Corporate identity in Slovenia

    Article • Corporate Communications An International Journal, March 2005, Emerald

    Professor Klement Podnar

  25. Customer Engagement Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media

    Article • Springer Science + Business Media

    Professor Klement Podnar