All Stories

  1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

    Article • Journal of Travel & Tourism Marketing, September 2018, Taylor & Francis

    Dr Kevin Kam Fung So, Miyoung Jeong

  2. Racial discrimination in tourism: the case of African-American travellers in South Carolina

    Article • Current Issues in Tourism, August 2018, Taylor & Francis

    Dr Kevin Kam Fung So

  3. Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

    Article • Journal of Travel Research, July 2017, SAGE Publications

    Dr Kevin Kam Fung So

  4. Enhancing customer relationships with retail service brands

    Article • Journal of Service Management, April 2016, Emerald

    Dr Kevin Kam Fung So

  5. Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern

    Article • Tourism Management, April 2016, Elsevier

    Dr Kevin Kam Fung So

  6. The University Student Travel Market: Motivations and Preferences for Activities

    Article • Tourism Analysis, October 2015, Cognizant Communication Corporation

    Dr Kevin Kam Fung So

  7. Voluntary carbon offsetting: Who does it?

    Article • Tourism Management, December 2014, Elsevier

    Dr Kevin Kam Fung So

  8. The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

    Article • Journal of Travel Research, July 2014, SAGE Publications

    Dr Kevin Kam Fung So

  9. Creating a Virtual Learning Community to Engage International Students

    Article • Journal of Hospitality & Tourism Education, July 2014, Taylor & Francis

    Dr Kevin Kam Fung So

  10. The influence of service brand orientation on hotel employees’ attitude and behaviors in China

    Article • International Journal of Hospitality Management, September 2013, Elsevier

    Professor Debra Grace, Dr Kevin Kam Fung So

  11. The influence of customer brand identification on hotel brand evaluation and loyalty development

    Article • International Journal of Hospitality Management, September 2013, Elsevier

    Dr Kevin Kam Fung So

  12. The Impacts of Self-Esteem and Resilience on Academic Performance: An Investigation of Domestic and International Hospitality and Tourism Undergraduate Students

    Article • Journal of Hospitality & Tourism Education, July 2013, Taylor & Francis

    Dr Kevin Kam Fung So

  13. The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels

    Article • Journal of Travel & Tourism Marketing, January 2013, Taylor & Francis

    Dr Kevin Kam Fung So

  14. “When experience matters”: building and measuring hotel brand equity

    Article • International Journal of Contemporary Hospitality Management, July 2010, Emerald

    Dr Kevin Kam Fung So

  15. "When Experience Matters" Building and Measuring Hotel Brand Equity – The Customers’ Perspective

    Article • International Journal of Contemporary Hospitality Management, January 2010, Emerald

    Dr Kevin Kam Fung So