All Stories

  1. You are an embarrassment

    Article • Qualitative Market Research An International Journal, June 2017, Emerald

    Ms. Juhi G Sarkar

  2. Validating fashion brand centrality scale amongst young adults

    Article • Journal of Fashion Marketing and Management, March 2017, Emerald

    Ms. Juhi G Sarkar

  3. Sing Hosanna for the brands: the process of substituting religion with brand

    Article • Society and Business Review, February 2017, Emerald

    Ms. Juhi G Sarkar

  4. Brand religiosity

    Article • Society and Business Review, February 2017, Emerald

    Ms. Juhi G Sarkar

  5. Investigating young customers’ retail purchase embarrassment

    Article • Marketing Intelligence & Planning, February 2017, Emerald

    Ms. Juhi G Sarkar

  6. Up, close and intimate: qualitative inquiry into brand proximity amongst young adult consumers in emerging market

    Article • International Journal of Advertising and Marketing to Children, August 2016, Emerald

    Ms. Juhi G Sarkar

  7. How to develop emotional attachment amongst patients towards hospitals? A qualitative investigation in the context of emerging Indian market

    Article • Journal of Asia Business Studies, August 2016, Emerald

    Ms. Juhi G Sarkar

  8. Devoted to you my love

    Article • Asia Pacific International Journal of Marketing, April 2016, Emerald

    Ms. Juhi G Sarkar

  9. Development of a theoretical framework for brand devotion

    Article • The Marketing Review, August 2015, Westburn Publishers

    Ms. Juhi G Sarkar

  10. Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market

    Article • International Journal of Advertising and Marketing to Children, August 2015, Emerald

    Dr Abhilash Ponnam, Ms. Juhi G Sarkar

  11. Brand Sacralization

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Ms. Juhi G Sarkar

  12. A Model for Brand Sacralization

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Ms. Juhi G Sarkar

  13. Comprehending Brands as Sacred Entities: Construct Development and Scale Validation

    Article • SSRN Electronic Journal, Elsevier

    Ms. Juhi G Sarkar