All Stories

  1. Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites

    Article • Marketing Science, November 2015, INFORMS

    Ju-Young Kim

  2. A comparison of different pay-per-bid auction formats

    Article • International Journal of Research in Marketing, December 2014, Elsevier

    Ju-Young Kim, Full Professor Bernd Skiera

  3. Sampling, discounts or pay-what-you-want: Two field experiments

    Article • International Journal of Research in Marketing, September 2014, Elsevier

    Ju-Young Kim

  4. The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism

    Article • Marketing Letters, September 2013, Springer Science + Business Media

    Ju-Young Kim

  5. Kish: Where Customers Pay As They Wish

    Article • Review of Marketing Science, January 2010, De Gruyter

    Ju-Young Kim

  6. Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten

    Article • Journal of Business Economics, January 2010, Springer Science + Business Media

    Ju-Young Kim

  7. Pay What You Want: A New Participative Pricing Mechanism

    Article • Journal of Marketing, January 2009, American Marketing Association (AMA)

    Ju-Young Kim

  8. TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Retail Sales

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Ju-Young Kim