All Stories

  1. Impact of culture and language in the hospitality and service

    Article • Worldwide Hospitality and Tourism Themes, February 2016, Emerald

    Dr saloomeh Tabari , Dr Jonathan A.J. Wilson

  2. The rise of inconspicuous consumption

    Article • Journal of Marketing Management, December 2014, Taylor & Francis

    Dr Jonathan A.J. Wilson

  3. Islamic Arab hospitality and multiculturalism

    Article • Marketing Theory, August 2013, SAGE Publications

    Dr Jonathan A.J. Wilson

  4. The trouble with religiosity constructs

    Article • Journal of Islamic Marketing, June 2013, Emerald

    Dr Jonathan A.J. Wilson

  5. Islamic marketing – a challenger to the classical marketing canon?

    Article • Journal of Islamic Marketing, March 2013, Emerald

    Dr Jonathan A.J. Wilson

  6. Crescent marketing, Muslim geographies and brand Islam

    Article • Journal of Islamic Marketing, March 2013, Emerald

    Dr Jonathan A.J. Wilson

  7. Bringing the full spectrum and spirit of Muslim culture into scholarship

    Article • Journal of Islamic Marketing, March 2013, Emerald

    Dr Jonathan A.J. Wilson

  8. Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach

    Article • International Journal of Business Performance Management, January 2013, Inderscience Publishers

    Dr Jonathan A.J. Wilson, Svend Hollensen

  9. Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's

    Article • Journal of Islamic Marketing, September 2012, Emerald

    Dr Jonathan A.J. Wilson

  10. The role of Islamic marketing researchers

    Article • Journal of Islamic Marketing, June 2012, Emerald

    Dr Jonathan A.J. Wilson

  11. The new wave of transformational Islamic marketing

    Article • Journal of Islamic Marketing, March 2012, Emerald

    Dr Jonathan A.J. Wilson

  12. From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects

    Article • International Journal of Sport Management and Marketing, January 2012, Inderscience Publishers

    Dr Jonathan A.J. Wilson

  13. Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise

    Article • International Journal of Sport Management and Marketing, January 2012, Inderscience Publishers

    Dr Jonathan A.J. Wilson

  14. New-school brand creation and creativity – Lessons from Hip Hop and the global branded generation

    Article • Journal of Brand Management, April 2011, Nature

    Dr Jonathan A.J. Wilson

  15. The challenges of Islamic branding: navigating emotions and halal

    Article • Journal of Islamic Marketing, March 2011, Emerald

    Dr Jonathan A.J. Wilson

  16. Friends or Freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation

    Article • Journal of Brand Management, March 2011, Nature

    Dr Jonathan A.J. Wilson

  17. When in Britain, do as the British do: if anyone knows what that means

    Article • Multicultural Education & Technology Journal, November 2010, Emerald

    Dr Jonathan A.J. Wilson

  18. Shaping the Halal into a brand?

    Article • Journal of Islamic Marketing, June 2010, Emerald

    Dr Jonathan A.J. Wilson

  19. Saipa Group, Iran – using strategic brand extensions to build relationships

    Article • Journal of Islamic Marketing, June 2010, Emerald

    Dr Jonathan A.J. Wilson, Svend Hollensen

  20. Brand Islam and the marketing of Muslim ethics to a global audience

    Article • Edward Elgar Publishing

    Dr Jonathan A.J. Wilson

  21. The Brand Stakeholder Approach

    Article • IGI Global

    Dr Jonathan A.J. Wilson