All Stories

  1. Effects of emotional and coginitive experience on brand switching

    Article • Retail and Distribution Management, February 2018, Emerald

    Professor Jane Hemsley-Brown, Ibrahim Alnawas

  2. To examine the extent to which service quality (SQ) affects emotional brand attachment

    Article • International Journal of Contemporary Hospitality Management, December 2016, Emerald

    Professor Jane Hemsley-Brown, Ibrahim Alnawas

  3. Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

    Article • Journal Of Vacation Marketing, September 2015, SAGE Publications

    Ibrahim Alnawas