All Stories

  1. Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination

    Article • Journal of International Marketing, January 2019, SAGE Publications

    Professor Hean Tat Keh

  2. The Differential Effects of Online Peer Review and Expert Review on Service Evaluations

    Article • Journal of Service Research, June 2018, SAGE Publications

    Professor Hean Tat Keh

  3. The effects of employee behaviours on customer participation in the service encounter

    Article • European Journal of Marketing, May 2018, Emerald

    Professor Hean Tat Keh

  4. Culture Mixing in Brand Name Translations

    Article • Journal of Cross-Cultural Psychology, October 2016, SAGE Publications

    Professor Hean Tat Keh

  5. A re-examination of service standardization versus customization from the consumer’s perspective

    Article • Journal of Services Marketing, February 2016, Emerald

    Professor Hean Tat Keh

  6. Consumer delight and outrage: scale development and validation

    Article • Journal of Service Theory and Practice, November 2015, Emerald

    Professor Hean Tat Keh

  7. Online movie ratings: a cross-cultural, emerging Asian markets perspective

    Article • International Marketing Review, May 2015, Emerald

    Professor Ramendra Singh, Professor Hean Tat Keh