All Stories

  1. The robot saw it coming: physical human interference, deservingness, and self-efficacy in service robot failures

    Article • Behaviour and Information Technology, May 2024, Taylor & Francis

    Dr Ezgi Merdin Uygur

  2. Consumers and service robots: Power relationships amid COVID-19 pandemic

    Article • Journal of Retailing and Consumer Services, January 2023, Elsevier

    Dr Ezgi Merdin Uygur

  3. Corrigendum to “your Ethnic Model Speaks to the Culturally Connected: Differential Effects of Model Ethnicity in Advertisements and the Role of Cultural Self‐Construal ”

    Article • Journal of Consumer Behaviour, November 2022, Wiley

    Dr Ezgi Merdin Uygur

  4. Conceptualizing Opportunities and Challenges Relevant to the Inclusion of Humanoid Service Robots in the Context of COVID-19

    Article • September 2021, Springer Science + Business Media

    Dr Ezgi Merdin Uygur

  5. TÜKETİM VE MUTLULUK İLİŞKİSİNE DAİR BİR ARAŞTIRMA GÜNDEMİ ÇERÇEVESİ

    Article • Doğuş Üniversitesi Dergisi, July 2021, Dogus Universitesi Dergisi

    Dr Ezgi Merdin Uygur

  6. Humanoid service robots: The future of healthcare?

    Article • Journal of Information Technology Teaching Cases, June 2021, SAGE Publications

    Dr Ezgi Merdin Uygur

  7. Responses to replica (vs. genuine) touristic experiences

    Article • Annals of Tourism Research, July 2020, Elsevier

    Dr Ezgi Merdin Uygur

  8. CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY

    Article • Beykoz Akademi Dergisi, October 2018, Beykoz Vocational School of Logistics

    Dr Ezgi Merdin Uygur

  9. Chapter 4.1: Consumer–Brand Relationships ın Turkey

    Article • July 2018, Emerald

    Dr Ezgi Merdin Uygur

  10. Chapter 5: Experience Consumption in Turkey

    Article • July 2018, Emerald

    Dr Ezgi Merdin Uygur

  11. How does self-concept clarity influence happiness in social settings? The role of strangers versus friends

    Article • Self and Identity, May 2018, Taylor & Francis

    Dr Ezgi Merdin Uygur

  12. Alone but together, autonomous but related: Self-construal effects on happiness in social experiences

    Article • Journal of Consumer Behaviour, March 2018, Wiley

    Dr Ezgi Merdin Uygur

  13. Considerations and Confusions about the Regulatory Focus Theory and a Future Agenda for Researchers in Marketing

    Article • Bogazici Journal, January 2017, Bogazici University

    Dr Ezgi Merdin Uygur

  14. Self-Construal Moderates Ethnicity Effects in Advertising

    Article • Journal of Consumer Behaviour, December 2015, Wiley

    Dr Ezgi Merdin, Dr Ezgi Merdin Uygur

  15. Are You Involved? Are You Focused?: The Regulatory Fit and Involvement Effects on Advertisement Effectiveness

    Article • January 2013, Springer Science + Business Media

    Dr Ezgi Merdin Uygur

  16. What is True (Brand) Love? The Love Concept in Branding Theory and Research

    Article • Journal of Euromarketing, January 2013, IMDA Press

    Dr Ezgi Merdin Uygur