All Stories

  1. Assessing the acceptance of technological implants (the cyborg): Evidences and challenges

    Article • Computers in Human Behavior, May 2017, Elsevier

    Prof. Eva Reinares-Lara

  2. Model of acceptance of a new type of beverage: application to natural sparkling red wine

    Article • Spanish Journal of Agricultural Research, March 2017, Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA)

    Prof. Eva Reinares-Lara

  3. Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender

    Article • Spanish Journal of Marketing - ESIC, February 2017, Elsevier

    Prof. Eva Reinares-Lara, Spanish Journal of Marketing - ESIC (Spanish Marketing Association)

  4. Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

    Article • Frontiers in Psychology, January 2017, Frontiers

    Prof. Eva Reinares-Lara

  5. How does the radio spokesperson’s voice influence credibility?

    Article • Communications, January 2017, De Gruyter

    Professor Pedro Reinares, Prof. Eva Reinares-Lara, Josefa D. Martín-Santana

  6. Cognitive-affective model of acceptance of mobile phone advertising

    Article • E+M Ekonomie a Management, December 2016, Technical University of Liberec

    Prof. Eva Reinares-Lara

  7. A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

    Article • Cuadernos de Gestión, November 2016, Instituto de Economia Aplicada a la Empresa (IEAE)

    Prof. Eva Reinares-Lara

  8. Nanoimplants that Enhance Human Capabilities: A Cognitive-Affective Approach to Assess Individuals’ Acceptance of this Controversial Technology

    Article • Psychology and Marketing, August 2016, Wiley

    Prof. Eva Reinares-Lara

  9. Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo

    Article • Historia y Comunicación Social, June 2016, Universidad Complutense de Madrid (UCM)

    Prof. Eva Reinares-Lara

  10. Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

    Article • Frontiers in Psychology, February 2016, Frontiers

    Prof. Eva Reinares-Lara

  11. Assessing the Moderating Effect of the End User in Consumer Behavior: The Acceptance of Technological Implants to Increase Innate Human Capacities

    Article • Frontiers in Psychology, February 2016, Frontiers

    Prof. Eva Reinares-Lara

  12. The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising

    Article • Journal of Global Marketing, January 2016, Taylor & Francis

    Dr Clara Muela-Molina, Prof. Eva Reinares-Lara

  13. Spot Length and Unaided Recall in Television: Optimizing Media Planning Variables in Advertising Breaks

    Article • Journal of Advertising Research, January 2016, WARC Limited

    Prof. Eva Reinares-Lara

  14. Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising

    Article • BRQ Business Research Quarterly, July 2015, Elsevier

    Dr Clara Muela-Molina, Prof. Eva Reinares-Lara

  15. Attitudes toward mobile advertising among users versus non-users of the mobile Internet

    Article • Telematics and Informatics, May 2015, Elsevier

    Prof. Eva Reinares-Lara

  16. Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness

    Article • Psychology of Music, February 2015, SAGE Publications

    Dr Clara Muela-Molina, Prof. Eva Reinares-Lara, Josefa D. Martín-Santana

  17. Effectiveness of advertising formats in television

    Article • International Journal of Internet Marketing and Advertising, January 2015, Inderscience Publishers

    Prof. Eva Reinares-Lara

  18. ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT*

    Article • Revista Española de Investigación de Marketing ESIC, September 2012, Elsevier

    Prof. Eva Reinares-Lara

  19. Aspectos legales de la publicidad en televisión y la defensa de lso derechos de las audiencias

    Article • Revista ICONO14, April 2012, Asociacion Cientifica ICONO14

    Prof. Eva Reinares-Lara

  20. Antecedents and Consequences of Attitude Toward Mobile Advertising: The Spanish Case Study

    Article • January 2012, Springer Science + Business Media

    Prof. Eva Reinares-Lara

  21. The Effectiveness of New Television Advertising Formats – A Real-Time Experiment in Spain

    Article • Marketing Review St Gallen, October 2011, Springer Science + Business Media

    Prof. Eva Reinares-Lara

  22. Controlling Uncertainty in a Spanish National and European Setting Faced with Illicit Advertising

    Article • January 1998, Springer Science + Business Media

    Prof. Eva Reinares-Lara

  23. Research on tourist demand in Spain: An analysis and summary

    Article • The Tourist Review, January 1996, Emerald

    Prof. Eva Reinares-Lara