All Stories

  1. The effects of perceived value dimensions on customer satisfaction and loyalty: a comparison between traditional banks and fintechs

    Article • The International Journal of Bank Marketing, February 2023, Emerald

    Prof. Emerson Mainardes

  2. The Influence on Cosmetics Purchase Intention of Electronic Word of Mouth on Instagram

    Article • Journal of Promotion Management, January 2023, Taylor & Francis

    Prof. Emerson Mainardes

  3. The influence of the ethics of E-retailers on online customer experience and customer satisfaction

    Article • Journal of Retailing and Consumer Services, January 2023, Elsevier

    Prof. Emerson Mainardes

  4. O papel das capacidades de TI, capacidade de reconfiguração de TI e inovatividade no desempenho organizacional: evidências do setor público brasileiro

    Article • Revista de Administração Pública, January 2023, FapUNIFESP (SciELO)

    Prof. Emerson Mainardes

  5. The role of IT capabilities, IT reconfiguration capability and innovativeness on organizational performance: evidence from the Brazilian public sector

    Article • Revista de Administração Pública, January 2023, FapUNIFESP (SciELO)

    Prof. Emerson Mainardes

  6. Antecedents of Fan Purchase Intention for Team Color Products

    Article • CBR - Consumer Behavior Review, September 2022, Universidade Federal de Pernambuco

    Prof. Emerson Mainardes

  7. The effects of crowding and service climate on the perception of the Experiential value of consumption in self-service restaurants

    Article • Journal of Foodservice Business Research, August 2022, Taylor & Francis

    Prof. Emerson Mainardes

  8. Non-profit Brand Orientation as a Strategic Communication Approach

    Article • International Journal of Strategic Communication, July 2022, Taylor & Francis

    Prof. Emerson Mainardes

  9. Antecedents of the faithful’s loyalty

    Article • International Review on Public and Nonprofit Marketing, July 2022, Springer Science + Business Media

    Prof. Emerson Mainardes

  10. Customers’ satisfaction with fintech services: evidence from Brazil

    Article • Journal of Financial Services Marketing, April 2022, Springer Science + Business Media

    Prof. Emerson Mainardes

  11. Antecedents of trust in product review blogs and their impact on users’ behavioral intentions

    Article • The International Review of Retail Distribution and Consumer Research, February 2022, Taylor & Francis

    Prof. Emerson Mainardes

  12. Elements that compose the non-profit BRAND orientation in an emerging country

    Article • International Review on Public and Nonprofit Marketing, February 2022, Springer Science + Business Media

    Prof. Emerson Mainardes

  13. Do tensions lead to positive career satisfaction results?

    Article • RAM Revista de Administração Mackenzie, January 2022, FapUNIFESP (SciELO)

    Prof. Emerson Mainardes

  14. Intention to Vote by Academic Community

    Article • January 2022, Springer Science + Business Media

    Prof. Emerson Mainardes

  15. Public Corporate e-Learning: Antecedents and Results

    Article • Public Organization Review, November 2021, Springer Science + Business Media

    Prof. Emerson Mainardes, Dr Fabio Yoshio Suguri Motoki

  16. The Influence of Culture on Entrepreneurship: Differences Between the Perceptions of Portuguese and Spanish Cultures

    Article • Journal of the Knowledge Economy, October 2021, Springer Science + Business Media

    Prof. Emerson Mainardes, Dr Fabio Yoshio Suguri Motoki

  17. Politics and social media: an analysis of factors anteceding voting intention

    Article • International Review on Public and Nonprofit Marketing, August 2021, Springer Science + Business Media

    Prof. Emerson Mainardes

  18. Environmental marketing: acceptance of price premium in the Brazilian apparel industry

    Article • ReMark - Revista Brasileira de Marketing, July 2021, University Nove de Julho

    Prof. Emerson Mainardes

  19. The dimensions of accounting service quality

    Article • SN Business & Economics, July 2021, Springer Science + Business Media

    Prof. Emerson Mainardes

  20. Marketing Differences Study Motivations between Luso and Brazil Students

    Article • Journal of Open Innovation Technology Market and Complexity, June 2021, Elsevier

    Prof. Emerson Mainardes

  21. Social Accountability: E-Monitoring Public Management in an Emerging Economy

    Article • Public Organization Review, May 2021, Springer Science + Business Media

    Prof. Emerson Mainardes, Dr Fabio Yoshio Suguri Motoki

  22. Effects of internal marketing on strategic orientations in the banking sector

    Article • The International Journal of Bank Marketing, March 2021, Emerald

    Prof. Emerson Mainardes

  23. Antecedents and consequents of user satisfaction on Instagram

    Article • Marketing Intelligence & Planning, February 2021, Emerald

    Prof. Emerson Mainardes

  24. Satisfaction of professionals of participating companies with the performance of supplier development programs

    Article • Gestão & Produção, January 2021, FapUNIFESP (SciELO)

    Prof. Emerson Mainardes

  25. Effects of Perceived Justice on the Behavioral Intention of Customers in the Banking Sector

    Article • Journal of Relationship Marketing, December 2020, Taylor & Francis

    Prof. Emerson Mainardes

  26. Accounting services quality: a systematic literature review and bibliometric analysis

    Article • Asian Journal of Accounting Research, December 2020, Emerald

    Prof. Emerson Mainardes

  27. A relationship between technostress, satisfaction at work, organizational commitment and demography: evidence from the Brazilian public sector

    Article • Revista Gestão & Tecnologia, November 2020, Fundacao Pedro Leopoldo - Revista Gestao and Tecnologia

    Prof. Emerson Mainardes

  28. Green consumption: consumer behavior after an environmental tragedy

    Article • Journal of Environmental Planning and Management, September 2020, Taylor & Francis

    Prof. Emerson Mainardes

  29. Antecedentes da Intenção de Compra em sites de Reservas de Hotéis e Pousadas

    Article • Revista Ciências Administrativas, June 2020, Universidade de Fortaleza

    Prof. Emerson Mainardes

  30. Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention

    Article • International Review on Public and Nonprofit Marketing, June 2020, Springer Science + Business Media

    Prof. Emerson Mainardes

  31. Omnichannel strategy and customer loyalty in banking

    Article • The International Journal of Bank Marketing, February 2020, Emerald

    Prof. Emerson Mainardes

  32. Um estudo sobre Brand Personality no ensino superior privado

    Article • Revista Gestão Universitária na América Latina - GUAL, January 2020, Universidade Federal de Santa Catarina (UFSC)

    Prof. Emerson Mainardes

  33. Antecedentes e Consequentes do Valor Percebido em Usuários de Smartphone

    Article • Revista de Administração Sociedade e Inovação, December 2019, Programa de Pos Graduacao em Administracao da UFF/VR

    Prof. Emerson Mainardes

  34. Sales promotion and the purchasing behavior of food consumers

    Article • ReMark - Revista Brasileira de Marketing, December 2019, University Nove de Julho

    Prof. Emerson Mainardes

  35. Antecedentes da intenção de repetição de voto no mesmo político

    Article • Gestão e Sociedade, December 2019, Revista Gestao e Sociedade

    Prof. Emerson Mainardes

  36. Antecedents and Consequents of Loyalty to a Religious Organization

    Article • Journal of Nonprofit & Public Sector Marketing, November 2019, Taylor & Francis

    Atílio Peixoto Soares Jr., Prof. Emerson Mainardes

  37. Tourist expectations and perception of service providers: a Brazilian perspective

    Article • Service Business, August 2019, Springer Science + Business Media

    Prof. Emerson Mainardes

  38. Brand equity of commoditized products of famous brands.

    Article • Marketing Intelligence & Planning, August 2019, Emerald

    Atílio Peixoto Soares Jr., Prof. Emerson Mainardes

  39. Effects of internal marketing on job satisfaction in the banking sector

    Article • The International Journal of Bank Marketing, July 2019, Emerald

    Prof. Emerson Mainardes

  40. Corporate social responsibility and consumer's relationship intention

    Article • Corporate Social Responsibility and Environmental Management, June 2019, Wiley

    Prof. Emerson Mainardes

  41. Influence of social media on restaurant consumers: A case study of Crab island restaurant

    Article • Journal of Foodservice Business Research, June 2019, Taylor & Francis

    Prof. Emerson Mainardes

  42. e-Commerce: an analysis of the factors that antecede purchase intentions in an emerging market

    Article • Journal of International Consumer Marketing, May 2019, Taylor & Francis

    Prof. Emerson Mainardes

  43. Consequences of customer experience quality on franchises and non-franchises models

    Article • International Journal of Retail & Distribution Management, March 2019, Emerald

    Prof. Emerson Mainardes

  44. Effect of the use of social media in trust, loyalty and purchase intention in physical stores

    Article • The International Review of Retail Distribution and Consumer Research, March 2019, Taylor & Francis

    Prof. Emerson Mainardes

  45. Healthy food purchasing behavior for children

    Article • International Review on Public and Nonprofit Marketing, March 2019, Springer Science + Business Media

    Atílio Peixoto Soares Jr., Prof. Emerson Mainardes

  46. O COMPORTAMENTO DO ELEITOR BRASILEIRO NA ESCOLHA DO CANDIDATO

    Article • Revista Gestão e Desenvolvimento, February 2019, Associacao Pro-Ensino Superior em Novo Hamburgo

    Prof. Emerson Mainardes

  47. Voter’s Perceptions on Candidate Choice for Director of Public Educational Institutions

    Article • Public Organization Review, January 2019, Springer Science + Business Media

    Prof. Emerson Mainardes

  48. TED Talks on Environment Issues for Sustainable Development

    Article • January 2019, Springer Science + Business Media

    Prof. Emerson Mainardes

  49. Transforming Crises into Opportunities to Generate Sustainable Business in Brazil

    Article • January 2019, IGI Global

    Prof. Emerson Mainardes

  50. Intention to Vote by Academic Community

    Article • January 2019, Springer Science + Business Media

    Prof. Emerson Mainardes

  51. TED Talks on Environment Issues for Sustainable Development

    Article • October 2018, Springer Science + Business Media

    Prof. Emerson Mainardes

  52. Dimensions of Internal Market Orientation Related to Job Satisfaction and Appreciation in Brazilian Healthcare Service

    Article • Journal of Health Management, July 2018, SAGE Publications

    Prof. Emerson Mainardes

  53. Fatores Pessoais que Motivam a Doação de Dinheiro e/ou Bens

    Article • Administração Pública e Gestão Social, July 2018, Administracao Publica e Gestao Social

    Prof. Emerson Mainardes

  54. Fatores Pessoais que Motivam a Doação de Dinheiro e/ou Bens

    Article • Administração Pública e Gestão Social, July 2018, Administracao Publica e Gestao Social

    Prof. Emerson Mainardes

  55. O TEMPO DE EMPRESA E A MUDANÇA DE PERCEPÇÃO DO FUNCIONÁRIO EM RELAÇÃO A ORIENTAÇÃO PARA O MERCADO | ORGANIZATION TENURE AND EMPLOYEE 'S PERCEPTION ABOUT MARKET ORIENTATION

    Article • Revista Brasileira de Gestão e Inovação, May 2018, Universidade Caixias do Sul

    Prof. Emerson Mainardes

  56. Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil

    Article • International Review on Public and Nonprofit Marketing, April 2018, Springer Science + Business Media

    Prof. Emerson Mainardes

  57. Do Individual Characteristics Influence the Types of Technostress Reported by Workers?

    Article • International Journal of Human-Computer Interaction, March 2018, Taylor & Francis

    Prof. Emerson Mainardes

  58. Percepções dos gestores varejistas sobre suas competências de marketing

    Article • Revista Eletrônica Gestão e Serviços, December 2017, Instituto Metodista de Ensino Superior

    Prof. Emerson Mainardes

  59. The informatics technology and innovation in the service production

    Article • Structural Change and Economic Dynamics, December 2017, Elsevier

    Prof. Emerson Mainardes

  60. Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers

    Article • International Journal of Retail & Distribution Management, November 2017, Emerald

    Prof. Emerson Mainardes

  61. Time donation: factors influencing volunteering

    Article • Revista Pensamento Contemporâneo em Administração, October 2017, Departamento de Empreendedorismo e Gestao da UFF

    Prof. Emerson Mainardes

  62. Influences on the intention to buy organic food in an emerging market

    Article • Marketing Intelligence & Planning, October 2017, Emerald

    Prof. Emerson Mainardes

  63. What motivates money donation? A study on external motivators

    Article • Revista de Administração, October 2017, Elsevier

    Prof. Emerson Mainardes

  64. Validation of the ISS-QUAL and the role of gender, age and education on it service quality in the public sector

    Article • Information Technology and Management, September 2017, Springer Science + Business Media

    Prof. Emerson Mainardes

  65. CARACTERÍSTICAS EMPREENDEDORAS DO PRODUTOR RURAL CAPIXABA

    Article • Gestão & Regionalidade, September 2017, USCS Universidade Municipal de Sao Caetano do Sul

    Prof. Emerson Mainardes

  66. Compra não Planejada e Endividamento Pessoal: Uma Análise de Relação

    Article • Revista Administração em Diálogo - RAD, August 2017, Portal de Revistas PUC SP

    Prof. Emerson Mainardes

  67. Women Entrepreneurs and Family Firm Heterogeneity: Evidence from an Emerging Economy

    Article • Group Decision and Negotiation, August 2017, Springer Science + Business Media

    Prof. Emerson Mainardes

  68. A INFLUÊNCIA DA APRESENTAÇÃO DO PREÇO (EM FORMATO DE ÁUDIO) SOBRE AS PERCEPÇÕES DOS CLIENTES

    Article • Contextus - Revista Contemporânea de Economia e Gestão, August 2017, Revista Contextus Universidade Federal do Ceara

    Prof. Emerson Mainardes

  69. Exploring Challenges in University Technology Transfer in Brazil

    Article • International Journal of Innovation and Technology Management, August 2017, World Scientific Pub Co Pte Lt

    Prof. Emerson Mainardes

  70. Consumers’ evaluations of the efficiency of actions to improve environmental quality: A comparative study between Brazil and China

    Article • International Journal of Consumer Studies, July 2017, Wiley

    Prof. Emerson Mainardes

  71. Orientação para o Mercado Interno no Serviço Público de Ensino

    Article • Revista Organizações em Contexto, June 2017, Instituto Metodista de Ensino Superior

    Prof. Emerson Mainardes

  72. O gap entre as expectativas do serviço esperado pelos alunos e as expectativas dos alunos na visão do corpo docente

    Article • Revista Gestão Universitária na América Latina - GUAL, June 2017, Universidade Federal de Santa Catarina (UFSC)

    Prof. Emerson Mainardes

  73. Why do entrepreneurs open tech startups? A comparative study between Brazilian and foreign enterprises

    Article • International Entrepreneurship and Management Journal, May 2017, Springer Science + Business Media

    Prof. Emerson Mainardes, Dr Fabio Yoshio Suguri Motoki

  74. Determinants of co-creation in banking services

    Article • The International Journal of Bank Marketing, April 2017, Emerald

    Prof. Emerson Mainardes, Aridelmo Teixiera

  75. Estudo sobre os fatores que afetam a intenção de compras online

    Article • Revista de Gestão, April 2017, Emerald

    Prof. Emerson Mainardes

  76. Types of Technological Entrepreneurs: a Study in a Large Emerging Economy

    Article • Journal of the Knowledge Economy, March 2017, Springer Science + Business Media

    Prof. Emerson Mainardes, Dr Fabio Yoshio Suguri Motoki

  77. EMPRESAS DE TECNOLOGIA DE INFORMAÇÃO E COMUNICAÇÃO: PROCESSOS DE DESENVOLVIMENTO DE NOVOS SERVIÇOS

    Article • Revista Brasileira de Gestão e Inovação, January 2017, Universidade Caixias do Sul

    Prof. Emerson Mainardes

  78. External motivators for donation of money and/or goods

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, December 2016, Wiley

    Prof. Emerson Mainardes

  79. A RELAÇÃO ENTRE OS FATORES CRIADORES DO TECHNOSTRESS E A QUALIDADE PERCEBIDA DE SERVIÇOS DE TECNOLOGIA DA INFORMAÇÃO

    Article • Contextus - Revista Contemporânea de Economia e Gestão, December 2016, Revista Contextus Universidade Federal do Ceara

    Prof. Emerson Mainardes

  80. LEALDADE DE COOPERADOS EM UMA COOPERATIVA DE CRÉDITO

    Article • Revista Pensamento Contemporâneo em Administração, December 2016, Departamento de Empreendedorismo e Gestao da UFF

    Prof. Emerson Mainardes

  81. O ENTENDIMENTO DOS ESTUDANTES DOS CURSOS TÉCNICOS DE ADMINISTRAÇÃO SOBRE AS ATIVIDADES REALIZADAS PELO MARKETING

    Article • Revista de Administração de Roraima - RARR, December 2016, Universidade Federal de Roraima

    Prof. Emerson Mainardes

  82. O QUE MOTIVA AS MULHERES A DOAR DINHEIRO E/OU BENS?

    Article • Revista de Gestão Social e Ambiental, December 2016, RGSA- Revista de Gestao Social e Ambiental

    Prof. Emerson Mainardes

  83. Portuguese state university performance according to students: an efficiency analysis

    Article • Revista Brasileira de Política e Administração da Educação - Periódico científico editado pela ANPAE, August 2016, Revista Brasileira de Politica e Administracao da Educacao - RBPAE

    Prof. Emerson Mainardes

  84. Orientação para o Mercado em Organização sem Fins Lucrativos

    Article • Revista Administração em Diálogo - RAD, July 2016, Portal de Revistas PUC SP

    Prof. Emerson Mainardes

  85. Qualidade Percebida de Serviços de Tecnologia da Informação: O Papel do Technostress e das Diferenças Individuais

    Article • Sociedade Contabilidade e Gestão, June 2016, Programa de Pos-graduacao em Ciencias Contabeis da UFRJ

    Prof. Emerson Mainardes

  86. Ações de Marketing de Relacionamento utilizadas pelas Agências de Publicidade e Propaganda

    Article • ReMark - Revista Brasileira de Marketing, June 2016, University Nove de Julho

    Revista Brasileira de Marketing, Prof. Emerson Mainardes

  87. University social responsibility: a student base analysis in Brazil

    Article • International Review on Public and Nonprofit Marketing, April 2016, Springer Science + Business Media

    Prof. Emerson Mainardes

  88. Expectations of higher education students: a comparison between the perception of student and teachers

    Article • Tertiary Education and Management, April 2016, Taylor & Francis

    Prof. Emerson Mainardes

  89. Fatores que afetam a percepção do colaborador sobre a orientação para o mercado de uma empresa do setor de tecnologia da informação

    Article • Revista de Gestão, April 2016, Emerald

    Prof. Emerson Mainardes

  90. Processo de decisão de compra do empreendedor autônomo

    Article • Revista Brasileira de Gestão e Inovação, January 2016, Universidade Caixias do Sul

    Prof. Emerson Mainardes

  91. Simplification and Digitalization Practices on Fire Inspection Service: Case Study in a State Fire Department in Brazil

    Article • January 2016, Springer Science + Business Media

    Prof. Emerson Mainardes

  92. A associação das atitudes de chefes e clientes com a satisfação dos vendedores com o trabalho

    Article • Revista Eletrônica de Ciência Administrativa, December 2015, IBEPES (Instituto Brasileiro de Estudos e Pesquisas Sociais)

    Prof. Emerson Mainardes

  93. What motivates an individual to make donations of money and / or goods?

    Article • International Review on Public and Nonprofit Marketing, November 2015, Springer Science + Business Media

    Prof. Emerson Mainardes

  94. Escolha de cursos de pós-graduação lato sensu e os seus fatores determinantes

    Article • Revista Gestão Universitária na América Latina - GUAL, November 2015, Universidade Federal de Santa Catarina (UFSC)

    Prof. Emerson Mainardes

  95. Conceitos de Estratégia na Visão dos Estudantes de Administração

    Article • Revista Ibero-Americana de Estratégia, September 2015, University Nove de Julho

    Iberoamerican Journal of Strategic Management, Prof. Emerson Mainardes

  96. FATORES DETERMINANTES PARA O ENTENDIMENTO DO MARKETING PÚBLICO NO SERVIÇO DE CONTROLE DE ATIVIDADES URBANAS NUMA PREFEITURA MUNICIPAL

    Article • Revista Brasileira de Gestão e Inovação, September 2015, Universidade Caixias do Sul

    Prof. Emerson Mainardes

  97. The role of corruption and risk aversion in entrepreneurial intentions

    Article • Applied Economics Letters, August 2015, Taylor & Francis

    Prof. Emerson Mainardes

  98. Assessment and evaluation of higher education in business management: an analysis of the Brazilian case in the light of social learning theory for sustainability

    Article • Assessment & Evaluation in Higher Education, June 2015, Taylor & Francis

    Prof. Emerson Mainardes

  99. Percepções de qualidade do serviço público

    Article • Revista Pensamento Contemporâneo em Administração, May 2015, Departamento de Empreendedorismo e Gestao da UFF

    Prof. Emerson Mainardes

  100. Measuring the Internal-Market Orientation in the Public Sector

    Article • Public Organization Review, March 2015, Springer Science + Business Media

    Prof. Emerson Mainardes

  101. THE EXPECTATIONS AND SATISFACTION LEVELS OF ACADEMIC JOURNALS EDITORS IN THEIR RELATIONSHIPS WITH UNIVERSITIES

    Article • Contextus - Revista Contemporânea de Economia e Gestão, January 2015, Revista Contextus Universidade Federal do Ceara

    Prof. Emerson Mainardes

  102. AS EXPECTATIVAS E OS NÍVEIS DE SATISFAÇÃO DOS EDITORES DE PERIÓDICOS ACADÊMICOS EM SUAS RELAÇÕES COM UNIVERSIDADES

    Article • Contextus - Revista Contemporânea de Economia e Gestão, January 2015, Revista Contextus Universidade Federal do Ceara

    Prof. Emerson Mainardes

  103. FATORES DE INOVAÇÃO DAS EMPRESAS CAPIXABAS

    Article • Revista Brasileira de Gestão e Inovação, January 2015, Universidade Caixias do Sul

    Prof. Emerson Mainardes

  104. Determinants of innovation capacity: Empirical evidence from services firms

    Article • Innovation, December 2014, Taylor & Francis

    Prof. Emerson Mainardes

  105. Using expectations and satisfaction to measure the frontiers of efficiency in public universities

    Article • Tertiary Education and Management, October 2014, Taylor & Francis

    Mario Raposo, Helena Alves, Prof. Emerson Mainardes

  106. O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO

    Article • Revista de Administração de Empresas, August 2014, FapUNIFESP (SciELO)

    Professor Dr. Ricardo Gouveia Rodrigues, Prof. Emerson Mainardes

  107. Strategy and Strategic Management Concepts: Are They Recognised by Management Students?

    Article • E+M Ekonomie a Management, March 2014, Technical University of Liberec

    João Ferreira, Prof. Emerson Mainardes

  108. Strategy and strategic management concepts: are they recognised by management students?

    Article • E+M Ekonomie a Management, January 2014, Technical University of Liberec

    Prof. Emerson Mainardes

  109. Portuguese Public University Student Satisfaction: A stakeholder theory-based approach

    Article • Tertiary Education and Management, December 2013, Springer Science + Business Media

    Helena Alves, Mario Raposo, Prof. Emerson Mainardes

  110. Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources

    Article • Public Organization Review, November 2012, Springer Science + Business Media

    Prof. Emerson Mainardes

  111. A model for stakeholder classification and stakeholder relationships

    Article • Management Decision, November 2012, Emerald

    Mario Raposo, Helena Alves, Prof. Emerson Mainardes

  112. O desempenho das universidades públicas portuguesas segundo seus alunos: análise de eficiência por meio do Data Envelopment Analysis

    Article • Revista Gestão Universitária na América Latina - GUAL, May 2012, Universidade Federal de Santa Catarina (UFSC)

    Prof. Emerson Mainardes

  113. Journal Editor Perceptions of Universities: Some empirical evidence

    Article • Tertiary Education and Management, March 2012, Taylor & Francis

    Prof. Emerson Mainardes

  114. Determinantes internos e externos da capacidade inovadora das empresas de serviços portuguesas: Modelo Logit

    Article • Revista de Gestão, January 2012, Business Department, School of Economics, Business & Accounting USP

    Prof. Emerson Mainardes

  115. PROPOSTA DE UMA ESTRATÉGIA PARA O DESENVOLVIMENTO DE NOVOS CURSOS DE ENSINO SUPERIORhttp://dx.doi.org/10.5585/riae.v10i2.1685

    Article • Revista Ibero-Americana de Estratégia, October 2011, University Nove de Julho

    Iberoamerican Journal of Strategic Management, Prof. Emerson Mainardes

  116. Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases

    Article • International Review on Public and Nonprofit Marketing, September 2011, Springer Science + Business Media

    Prof. Emerson Mainardes

  117. Avaliação da qualidade de atributos específicos de instituições de ensino superior em cursos privados de administração em Joinville, SC

    Article • Organizações & Sociedade, September 2011, FapUNIFESP (SciELO)

    Prof. Emerson Mainardes

  118. Satisfação com os serviços educacionais em instituições de ensino superior de Joinville, SC / Satisfaction with educational services in higher education institutions of Joinville, SC DOI 10.5752/P.1984-6606.2011v11n25p8

    Article • Revista Economia & Gestão, May 2011, Pontificia Universidade Catolica de Minas Gerais

    Prof. Emerson Mainardes

  119. Stakeholder theory: issues to resolve

    Article • Management Decision, March 2011, Emerald

    Prof. Emerson Mainardes

  120. CATEGORIZAÇÃO POR IMPORTÂNCIA DOS STAKEHOLDERS DAS UNIVERSIDADES DOI:10.5585/riae.v9i3.1681

    Article • Revista Ibero-Americana de Estratégia, January 2011, University Nove de Julho

    Iberoamerican Journal of Strategic Management, Prof. Emerson Mainardes

  121. Creating a competitive advantage in Higher Education Institutions: proposal and test of a conceptual model

    Article • International Journal of Management in Education, January 2011, Inderscience Publishers

    João Ferreira, Prof. Emerson Mainardes

  122. A Systematization of the Literature on Organizations with Dispersed Powers: The Need for New Management Models

    Article • Journal of Management Research, December 2010, Macrothink Institute, Inc.

    Prof. Emerson Mainardes

  123. An Exploratory Research on the Stakeholders of a University

    Article • Journal of Management and Strategy, December 2010, Sciedu Press

    Prof. Emerson Mainardes

  124. A Relationship Approach to Higher Education Institution Stakeholder Management

    Article • Tertiary Education and Management, September 2010, Taylor & Francis

    Prof. Emerson Mainardes

  125. SATISFAÇÃO DE ESTUDANTES EM ADMINISTRAÇÃO DE JOINVILLE/SC

    Article • Revista Pensamento Contemporâneo em Administração, August 2010, Departamento de Empreendedorismo e Gestao da UFF

    Prof. Emerson Mainardes

  126. Quality of Administration Courses and Higher Education Institutions in Joinville - SC: a study on factors related to job market awareness of students

    Article • Review of Business Management, June 2010, FECAP Fundacao Escola de Comercio Alvares

    Prof. Emerson Mainardes

  127. A LIDERANÇA TRANSFORMACIONAL COMO FACTOR DE DESENVOLVIMENTO NA GESTÃO PELA QUALIDADE TOTAL: CRIATIVIDADE, INOVAÇÃO, CONFIANÇA E TRABALHO EM EQUIPA

    Article • Revista Gestão Industrial, June 2010, Universidade Tecnologica Federal do Parana (UTFPR)

    Prof. Emerson Mainardes

  128. Atração de alunos para a graduação em Administração: estudo multicaso sobre os fatores de atratividade em cursos superiores de Joinville, SC

    Article • Revista de Economia e Administração, June 2010, INSPER - Instituto de Ensino e Pesquisa

    Prof. Emerson Mainardes

  129. Satisfação de estudantes formandos em administração de Joinville/SC com o seu curso e com sua instituição de ensino superior: aspectos relacionados ao mercado de trabalho

    Article • Revista Eletrônica de Ciência Administrativa, May 2010, IBEPES (Instituto Brasileiro de Estudos e Pesquisas Sociais)

    Prof. Emerson Mainardes

  130. Satisfação de estudantes formandos em administração de Joinville/SC com o seu curso e com sua instituição de ensino superior: aspectos relacionados ao mercado de trabalho

    Article • Revista Eletrônica de Ciência Administrativa, May 2010, IBEPES (Instituto Brasileiro de Estudos e Pesquisas Sociais)

    Prof. Emerson Mainardes

  131. A qualidade da administração das instituições de ensino superior: um estudo multicaso em instituições privadas que oferecem cursos de graduação em Administração em Joinville, SC DOI 10.5752/P.1984-6606.2010v10n22p9

    Article • Revista Economia & Gestão, April 2010, Pontificia Universidade Catolica de Minas Gerais

    Prof. Emerson Mainardes

  132. The development of new higher education courses

    Article • Service Business, April 2010, Springer Science + Business Media

    Prof. Emerson Mainardes

  133. Orientação para o mercado no segmento hoteleiro: o caso português

    Article • Revista Turismo em Análise, December 2009, Universidade de Sao Paulo Sistema Integrado de Bibliotecas - SIBiUSP

    Prof. Emerson Mainardes

  134. Percepções dos stakeholders sobre a qualidade de uma instituição de ensino superior

    Article • Revista Eletrônica de Ciência Administrativa, May 2009, IBEPES (Instituto Brasileiro de Estudos e Pesquisas Sociais)

    Prof. Emerson Mainardes

  135. Percepções dos stakeholders sobre a qualidade de uma instituição de ensino superior

    Article • Revista Eletrônica de Ciência Administrativa, May 2009, IBEPES (Instituto Brasileiro de Estudos e Pesquisas Sociais)

    Prof. Emerson Mainardes

  136. Avaliação da qualidade nos serviços educacionais das instituições de ensino superior em Joinville, SC

    Article • Revista de Gestão, January 2009, Business Department, School of Economics, Business & Accounting USP

    Prof. Emerson Mainardes

  137. Produção científica brasileira em marketing de serviços: análise dos eventos ENANPAD e EMA, 2003-2006

    Article • BASE - Revista de Administração e Contabilidade da Unisinos, August 2008, UNISINOS - Universidade do Vale do Rio Dos Sinos

    Prof. Emerson Mainardes, Giancarlo Gomes

  138. Gestão Estratégica; Gestão Universitária; Gestão de Pequenas Empresas; Estratégia em Instituições de Ensino Superior; Planejamento Estratégico.

    Article • Contextus - Revista Contemporânea de Economia e Gestão, January 2008, Revista Contextus Universidade Federal do Ceara

    Prof. Emerson Mainardes

  139. Transforming Crises into Opportunities to Generate Sustainable Business in Brazil

    Article • IGI Global

    Prof. Emerson Mainardes