All Stories

  1. Organizational processes for B2B services IMC data quality

    Article • Journal of Business and Industrial Marketing, January 2014, Emerald

    Professor of Marketing Debra Zahay, Dr. Anjala Selena Krishen

  2. A hierarchical IMC data integration and measurement framework and its impact on CRM system quality and customer performance

    Article • Journal of Marketing Analytics, February 2013, Springer Science + Business Media

    Professor of Marketing Debra Zahay, Dr. Anjala Selena Krishen

  3. Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance

    Article • Journal of Interactive Marketing, February 2013, SAGE Publications

    Professor of Marketing Debra Zahay

  4. Building the foundation for customer data quality in CRM systems for financial services firms

    Article • Journal of Database Marketing & Customer Strategy Management, March 2012, Springer Science + Business Media

    Professor of Marketing Debra Zahay, Dr. Anjala Selena Krishen

  5. Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry*

    Article • Journal of Product Innovation Management, March 2011, Wiley

    Professor of Marketing Debra Zahay

  6. Marketing strategy selection, marketing metrics, and firm performance

    Article • Journal of Business and Industrial Marketing, February 2010, Emerald

    Professor of Marketing Debra Zahay

  7. Successful B2B customer database management

    Article • Journal of Business and Industrial Marketing, April 2008, Emerald

    Professor of Marketing Debra Zahay

  8. Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms

    Article • Industrial Marketing Management, April 2008, Elsevier

    Professor of Marketing Debra Zahay

  9. Getting too personal: Reactance to highly personalized email solicitations

    Article • Marketing Letters, November 2007, Springer Science + Business Media

    Professor of Marketing Debra Zahay

  10. Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

    Article • Journal of Advertising Research, June 2006, WARC Limited

    Professor of Marketing Debra Zahay

  11. Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applications

    Article • Journal of Business and Industrial Marketing, June 2005, Emerald

    Professor of Marketing Debra Zahay, Dr. Fay Cobb Payton

  12. The role of learning and technical capabilities in predicting adoption of B2B technologies

    Article • Industrial Marketing Management, October 2004, Elsevier

    Professor of Marketing Debra Zahay

  13. Sources, uses, and forms of data in the new product development process

    Article • Industrial Marketing Management, October 2004, Elsevier

    Professor of Marketing Debra Zahay

  14. Customer Learning Processes, Strategy Selection, and Performance in Business‐to‐Business Service Firms*

    Article • Decision Sciences, April 2004, Wiley

    Professor of Marketing Debra Zahay

  15. The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together

    Article • Journal of Advertising Research, March 2004, WARC Limited

    Professor of Marketing Debra Zahay

  16. Understanding why marketing does not use the corporate data warehouse for CRM applications

    Article • Journal of Database Marketing & Customer Strategy Management, July 2003, Springer Science + Business Media

    Professor of Marketing Debra Zahay, Dr. Fay Cobb Payton

  17. Using the value chain concept to improve interactive marketing

    Article • Interactive Marketing, April 2003, Springer Science + Business Media

    Professor of Marketing Debra Zahay

  18. Information antecedents of personalisation and customisation in business-to-business service markets

    Article • Journal of Database Marketing & Customer Strategy Management, April 2003, Springer Science + Business Media

    Professor of Marketing Debra Zahay