All Stories

  1. The Stakeholder’s Journey: Employing the Hero’s Journey to Analyze and Generate Organizational Myths

    Article • Academy of Management Proceedings, August 2019, The Academy of Management

    Dr Daniel Andrews

  2. Snakes and Ladders in Servitization: Using a Game to Capture Inhibitors and Enablers of Transformation

    Article • Research-Technology Management, November 2018, Taylor & Francis

    Professor Tim Baines, Dr Daniel Andrews

  3. Using gamification to transform the adoption of servitization

    Article • Industrial Marketing Management, January 2017, Elsevier

    Dr Daniel Andrews

  4. Visualizing interactive narratives

    Article • January 2014, ACM (Association for Computing Machinery)

    Dr Daniel Andrews

  5. Creating and using interactive narratives

    Article • May 2012, ACM (Association for Computing Machinery)

    Dr Daniel Andrews