All Stories

  1. Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development
  2. Before and after the outbreak of Covid-19: Linking fashion companies' corporate social responsibility approach to consumers’ demand for sustainable products
  3. What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry
  4. The Influence of Teleworking on Performance and Employees’ Counterproductive Behaviour
  5. Job Insecurity, Job Instability, and Job Satisfaction in the Context of the COVID-19 Pandemic
  6. Monetary Incentivization of Crowds by Platforms
  7. Community of practice: converting IT graduate students into specialists via professional knowledge sharing
  8. Customer Experience in Fintech
  9. Clustering Generation Z university students based on daily fruit and vegetable consumption: empirical research in an emerging market
  10. The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic
  11. The impact of social media influencers on travel decisions: the role of trust in consumer decision journey
  12. Editorial for the Special Issue “Green Marketing”
  13. Application of the 4Es in Online Crowdfunding Platforms: A Comparative Perspective of Germany and China
  14. Approaches and Perspectives on the Heavy Work Investments
  15. The Influence of Heavy Work Investment on Job Satisfaction and Turnover Intention in Romania
  16. A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania
  17. Corporate Social Performance: An Assessment Model on an Emerging Market
  18. The Transition from Natural/Traditional Goods to Organic Products in an Emerging Market
  19. Omni-Channel Retailing Strategy and Research Agenda
  20. From the deliberate managerial strategy towards international business performance: A psychic distance vs. global mindset approach
  21. Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach
  22. Developing the Romanian Organic Market: A Producer’s Perspective
  23. Exploring Omnichannel Retailing Differences and Preferences Among Consumer Generations
  24. Millennials Versus Gen Z: Online Shopping Behaviour in an Emerging Market
  25. Green DIY store choice among socially responsible consumer generations
  26. The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study
  27. ISO 26000: A Brief Literature Review
  28. A Cross-Generational Perspective on Green Loyalty in Romanian Retail
  29. Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services
  30. Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market
  31. Cross-Generational Investigation of Ethics and Sustainability. Insights from Romanian Retailing
  32. Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail
  33. Innovation in Do-It-Yourself Retail: an Empirical Study on Generation X among Professional Craftsmen and Consumers
  34. Stakeholders’ perception of sustainability orientation within a major Romanian University
  35. Delocalization, Corporate Migration, Re-industrialization and Sustainability - a Case of Romanian Economy
  36. The Image of Local Public Administrations in Transylvania Among Citizens: An Empirical Study
  37. An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats
  38. Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies
  39. Teachers’ Motivations and Expectations Regarding Lifelong Learning
  40. Social Entrepreneurship in Romania: Significance and Models
  41. Economic deglobalization – from hypothesis to reality
  42. Citizens’ Satisfaction with Tariffs and Methods of Payment for Services Provided by Local Public Authorities. Empirical Evidence in Romania
  43. Transfer and Diffusion of New Technologies Within the Supply Chain of Multinational Companies with Operations in Romania—A Contemporary Approach
  44. Retailing in Romania: From Statist to Nearly Capitalist
  45. International transfer and perception of retail formats
  46. Scientometric approach of productivity in scholarly economics and business
  47. Enhancing Consumers’ Satisfaction and Loyalty of Retailers in Romania through Store Ambiance and Communication
  48. Measuring Clients’ Satisfaction toward Shopping Centers – Empirical Evidences from Romania
  49. Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands
  50. Development of an Organic Food Mentality in Romania
  51. GREEN MARKETING - FACTOR OF COMPETITIVENESS IN RETAILING
  52. Romanians' Perception of Public Services – A Comparative Perspective
  53. Organizational Culture and Reputation - Vectors in Shaping Successful Retail Brand Value
  54. Impact of Marketing Mix Elements on Building the Image of Tourist Accommodation Establishments — An Empirical Study in Romania
  55. Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail
  56. Schritt für Schritt: Erfolgreiche Internationalisierungsstufen von KMU
  57. Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes
  58. Empirical considerations regarding consumers' perception on an emer0ging market
  59. Consumers Perception of Corporate Social Responsibility