All Stories

  1. The Impact of the Slow City Movement on Place Authenticity, Entrepreneurial Opportunity, and Economic Development

    Article • Journal of Macromarketing, November 2019, SAGE Publications

    Dr Can Uslay

  2. THE VARYING ROLE OF SOCIAL TIES ON TEAM PERFORMANCE: EVIDENCE FROM THE MARKETING CLASSROOM

    Article • Marketing Education Review, January 2019, Taylor & Francis

    Dr Can Uslay

  3. Is Advertising Stuck in the Middle? A Commentary

    Article • Journal of Advertising Education, November 2018, SAGE Publications

    Dr Can Uslay

  4. An entrepreneurial relationship marketing approach to B2B selling

    Article • Journal of Research in Marketing and Entrepreneurship, July 2017, Emerald

    Dr Can Uslay

  5. The mediating role of mindful entrepreneurial marketing (MEM) between production and consumption

    Article • Journal of Research in Marketing and Entrepreneurship, July 2014, Emerald

    Dr Can Uslay

  6. Mind the gap

    Article • International Journal of Quality & Reliability Management, June 2012, Emerald

    Dr Can Uslay

  7. Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

    Article • Journal of Marketing, May 2011, American Marketing Association (AMA)

    Dr Can Uslay

  8. An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors

    Article • Journal of Marketing, March 2010, American Marketing Association (AMA)

    Dr Can Uslay

  9. Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: The Demand-Oriented Path Forward

    Article • Journal of Business-to-Business Marketing, March 2009, Taylor & Francis

    Dr Can Uslay

  10. Marketing/entrepreneurship interface research priorities (2010‐2012)

    Article • Journal of Research in Marketing and Entrepreneurship, December 2008, Emerald

    Dr Can Uslay

  11. Peter Drucker on marketing: an exploration of five tenets

    Article • Journal of the Academy of Marketing Science, July 2008, Springer Science + Business Media

    Dr Can Uslay

  12. Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by theJournal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Bu...

    Article • Journal of Business-to-Business Marketing, May 2008, Taylor & Francis

    Dr Can Uslay, Professor Nelson Oly Ndubisi

  13. Implications of the Revised Definition of Marketing: From Exchange to Value Creation

    Article • Journal of Marketing & Public Policy, November 2007, American Marketing Association (AMA)

    Dr Can Uslay

  14. Deregulation and Competition: Lessons from the Airline Industry

    Article • January 2007, SAGE Publications

    Dr Can Uslay

  15. Predatory Pricing and Marketing Theory: Applications in Business-to-Business Context and Beyond

    Article • Journal of Business-to-Business Marketing, October 2006, Taylor & Francis

    Dr Can Uslay

  16. Helping marketing research earn a seat at the table for decision‐making

    Article • European Business Review, July 2006, Emerald

    Dr Can Uslay

  17. Unique marketing challenges at the frontiers of technology: an integrated perspective

    Article • International Journal of Technology Management, January 2004, Inderscience Publishers

    Dr Can Uslay

  18. Promoting Entrepreneurship for Economic Development: A Cross‐Cultural Analysis of Student Attitudes

    Article • Journal of Research in Marketing and Entrepreneurship, July 2002, Emerald

    Dr Can Uslay