All Stories

  1. Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong

    Article • Journal of Global Scholars of Marketing Science, March 2019, Taylor & Francis

    Neeraj Sharma, Mrs Bijoylaxmi Sarmah

  2. Construction and validation of the customer social participation in brand communities scale

    Article • Internet Research, February 2018, Emerald

    Shampy Kamboj, Mrs Bijoylaxmi Sarmah, Bijoylaxmi Sarmah

  3. Customer co-creation in hotel service innovation

    Article • Benchmarking An International Journal, February 2018, Emerald

    Mrs Bijoylaxmi Sarmah, Bijoylaxmi Sarmah, Dr Zillur Rahman

  4. Co-creation in hotel service innovation using smart phone apps: an empirical study

    Article • International Journal of Contemporary Hospitality Management, October 2017, Emerald

    Mrs Bijoylaxmi Sarmah, Shampy Kamboj, Bijoylaxmi Sarmah, Dr Zillur Rahman

  5. Customer co-creation and adoption intention towards newly developed services: an empirical study

    Article • International Journal of Culture Tourism and Hospitality Research, August 2017, Emerald

    Mrs Bijoylaxmi Sarmah, Shampy Kamboj, Bijoylaxmi Sarmah, Dr Zillur Rahman

  6. Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India

    Article • Global Business Review, July 2017, SAGE Publications

    Mrs Bijoylaxmi Sarmah, Bijoylaxmi Sarmah, Dr Zillur Rahman

  7. ‘Mangaldeep’: Spreading Fragrance in India

    Article • South Asian Journal of Business and Management Cases, May 2016, SAGE Publications

    Mrs Bijoylaxmi Sarmah, Dr Zillur Rahman, Bijoylaxmi Sarmah

  8. Shared value example in India

    Article • Asian Journal of Management Cases, March 2016, SAGE Publications

    Mrs Bijoylaxmi Sarmah, Dr Zillur Rahman, Bijoylaxmi Sarmah