All Stories

  1. Branding employment related public policies: evidence from a non‐western context

    Article • Employee Relations, June 2013, Emerald

    Baker Alserhan

  2. One Arab woman's journey to entrepreneurship: a case study

    Article • International Journal of Teaching and Case Studies, January 2013, Inderscience Publishers

    Baker Alserhan

  3. Book Review: The Principles of Islamic Marketing

    Article • International Journal of Market Research, November 2012, SAGE Publications

    Baker Alserhan

  4. Naming businesses: names as drivers of brand value

    Article • Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, July 2012, Emerald

    Baker Alserhan

  5. Researching Muslim consumers: do they represent the fourth-billion consumer segment?

    Article • Journal of Islamic Marketing, June 2012, Emerald

    Baker Alserhan

  6. Businesswoman networking: An Eastern perspective

    Article • Thunderbird International Business Review, April 2011, Wiley

    Baker Alserhan

  7. Islamic branding: A conceptualization of related terms

    Article • Journal of Brand Management, September 2010, Springer Science + Business Media

    Baker Alserhan

  8. On Islamic branding: brands as good deeds

    Article • Journal of Islamic Marketing, June 2010, Emerald

    Baker Alserhan

  9. Entrepreneurs and trade names: evidence from the United Arab Emirates

    Article • European Business Review, March 2010, Emerald

    Baker Alserhan

  10. The application of the standardized IT deployment strategy

    Article • Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, January 2010, Emerald

    Baker Alserhan

  11. Employees' attitudes towards diversity in a non‐western context

    Article • Employee Relations, November 2009, Emerald

    Baker Alserhan

  12. Propensity to bargain in marketing exchange situations:a comparative study

    Article • European Journal of Marketing, April 2009, Emerald

    Baker Alserhan