All Stories

  1. Are your customers grateful? How customer gratitude impacts loyalty programme effectiveness

    Article • Retail and Distribution Management, June 2021, Emerald

    Dr Anne-Francoise Audrain-Pontevia

  2. Does corporate social responsibility affect consumer boycotts? A cost–benefit approach

    Article • Corporate Social Responsibility and Environmental Management, November 2020, Wiley

    Dr Anne-Francoise Audrain-Pontevia

  3. Effects of Three Antecedents of Patient Compliance for Users of Peer-to-Peer Online Health Communities: Cross-Sectional Study

    Article • Journal of Medical Internet Research, November 2019, JMIR Publications Inc.

    Dr Anne-Francoise Audrain-Pontevia, Dr. Myriam Ertz

  4. EFFECTS OF INTERPERSONAL TRUST AMONG USERS OF ONLINE HEALTH COMMUNITIES ON PATIENT TRUST IN AND SATISFACTION WITH THEIR PHYSICIAN

    Article • International Journal of Technology Assessment in Health Care, January 2018, Cambridge University Press

    Dr Anne-Francoise Audrain-Pontevia

  5. Comprendre l’interaction des patients membres d’une communauté virtuelle de santé et son impact sur la relation que le patient entretient avec son médecin

    Article • Systèmes d information & management, January 2018, CAIRN

    Dr Anne-Francoise Audrain-Pontevia

  6. Do online health communities enhance patient–physician relationship? An assessment of the impact of social support and patient empowerment

    Article • Health Services Management Research, December 2017, SAGE Publications

    Dr Anne-Francoise Audrain-Pontevia

  7. The Digitization of Healthcare

    Article • January 2017, Nature

    Dr Anne-Francoise Audrain-Pontevia

  8. Patient Communities: A New Paradigm for Medicine

    Article • January 2017, Nature

    Dr Anne-Francoise Audrain-Pontevia

  9. Where do customer loyalties really lie, and why? Gender differences in store loyalty

    Article • Retail and Distribution Management, August 2016, Emerald

    Dr Anne-Francoise Audrain-Pontevia

  10. Effets de la fréquence d’utilisation des communautés virtuelles de patients sur la relation patients-médecins

    Article • Journal de gestion et d économie médicales, January 2016, CAIRN

    Dr Anne-Francoise Audrain-Pontevia

  11. A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty

    Article • Journal of Retailing and Consumer Services, September 2013, Elsevier

    Dr Anne-Francoise Audrain-Pontevia

  12. Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics

    Article • Journal of Marketing Communications, September 2010, Taylor & Francis

    Dr Anne-Francoise Audrain-Pontevia