All Stories

  1. Value co-destruction between customers and frontline employees

    Article • The International Journal of Bank Marketing, September 2015, Emerald

    Mr Muhammad Kashif , dr Anna Zarkada

  2. Towards a measure of corporate environmental citizenship

    Article • October 2014, Springer Science + Business Media

    dr Anna Zarkada

  3. Integrating Social And Economic Orientated Marketing: a Study of Retail Management

    Article • October 2014, Springer Science + Business Media

    dr Anna Zarkada

  4. A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation

    Article • Journal of Global Scholars of Marketing Science, May 2014, Taylor & Francis

    dr Anna Zarkada

  5. EXPLORING SOCCER FANS’ SCHEMATA REGARDING GLOBAL VS LOCAL HUMAN BRANDS

    Article • January 2014, Global Alliance of Marketing and Management Associations

    dr Anna Zarkada

  6. You Might be Reputable but are you “Liked”? Orchestrating Corporate Reputation Co-Creation on Facebook

    Article • August 2013, Emerald

    dr Anna Zarkada

  7. An Empirical Investigation of Corporate Citizenship in Australia and Turkey*

    Article • British Journal of Management, March 2004, Wiley

    dr Anna Zarkada

  8. An Empirical Investigation of Corporate Citizenship in Australia and Turkey*

    Article • British Journal of Management, March 2004, Wiley

    dr Anna Zarkada

  9. Investigating the effectiveness of managers through an analysis of stakeholder perceptions

    Article • The Journal of Management Development, November 2003, Emerald

    dr Anna Zarkada

  10. Assessment of Indonesia's Country Risk by Australian Manufacturers

    Article • Journal of Asia-Pacific Business, July 2002, Taylor & Francis

    dr Anna Zarkada

  11. Store patronage prediction for foreign‐owned supermarkets

    Article • International Journal of Retail & Distribution Management, June 2002, Emerald

    dr Anna Zarkada

  12. An exploratory investigation into cultural awareness and approach to negotiation of Greek, Russian and British managers

    Article • European Business Review, April 2002, Emerald

    dr Anna Zarkada

  13. Risk perception by UK firms towards the Russian market

    Article • International Journal of Project Management, February 2002, Elsevier

    dr Anna Zarkada

  14. The philosophy, structure and objectives of research and development in Japan

    Article • Construction Management and Economics, December 2001, Taylor & Francis

    dr Anna Zarkada

  15. Moral decision making in international sales negotiations

    Article • Journal of Business and Industrial Marketing, July 2001, Emerald

    dr Anna Zarkada

  16. Perceptual polarization of managerial performance from a human resource management perspective

    Article • The International Journal of Human Resource Management, March 2001, Taylor & Francis

    dr Anna Zarkada

  17. Perceptual polarization of managerial performance from a human resource management perspective

    Article • The International Journal of Human Resource Management, March 2001, Taylor & Francis

    dr Anna Zarkada

  18. Perceptual polarization of managerial performance from a human resource management perspective

    Article • The International Journal of Human Resource Management, January 2001, Taylor & Francis

    dr Anna Zarkada

  19. Measuring the performance of retail managers in Australia and Singapore

    Article • International Journal of Retail & Distribution Management, July 2000, Emerald

    dr Anna Zarkada

  20. Article • Journal of Business Ethics, January 2000, Springer Science + Business Media

    dr Anna Zarkada

  21. Decisions with moral content: collusion

    Article • Construction Management and Economics, January 2000, Taylor & Francis

    dr Anna Zarkada

  22. Ethics in tendering: a survey of Australian opinion and practice

    Article • Construction Management and Economics, March 1999, Taylor & Francis

    dr Anna Zarkada

  23. New philosophical paradigms in marketing

    Article • Taylor & Francis

    dr Anna Zarkada

  24. Concepts and Constructs for Personal Branding: An Exploratory Literature Review Approach

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    dr Anna Zarkada

  25. Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case Study

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    dr Anna Zarkada

  26. The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based Approach

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    dr Anna Zarkada

  27. Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    dr Anna Zarkada