All Stories

  1. Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

    Article • Journal of Management Information Systems, July 2019, Taylor & Francis

    Martin Meißner, Thies Pfeiffer

  2. The Promise of Eye-Tracking Methodology in Organizational Research

    Article • Organizational Research Methods, December 2017, SAGE Publications

    Martin Meißner

  3. Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice

    Article • Journal of Marketing Research, February 2016, American Marketing Association (AMA)

    Martin Meißner