All Stories

  1. Customer loyalty to a grocery retailer: differences between urban and rural areas of Lithuania

    Article • December 2017, Latvia University of Agriculture

    Lina Pilelienė

  2. How do brand associations affect purchase intentions? A case of organic products

    Article • December 2017, Latvia University of Agriculture

    Lina Pilelienė

  3. Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

    Article • Scientific Annals of Economics and Business, December 2017, De Gruyter

    Lina Pilelienė

  4. Attitude toward smoking: the effect of negative smoking-related pictures

    Article • Oeconomia Copernicana, June 2017, Instytut Badan Gospodarczych / Institute of Economic Research

    Lina Pilelienė

  5. The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach

    Article • Journal of Consumer Marketing, May 2017, Emerald

    Lina Pilelienė, Viktorija Grigaliunaite

  6. REKLAMOS PARDAVIMO VIETOJE PADĖTIS: NEUROMARKETINGO ASPEKTAS

    Article • Management Theory and Studies for Rural Business and Infrastructure Development, December 2016, Aleksandras Stulginskis University

    Lina Pilelienė

  7. Customer satisfaction in catering industry: Contrasts between Lithuania and Portugal

    Article • Tourism & Management Studies, January 2016, School of Management, Hospitality and Tourism, University of the Algarve

    Lina Pilelienė

  8. Influence of print advertising layout complexity on visual attention

    Article • Eurasian Economic Review, January 2016, Springer Science + Business Media

    Lina Pilelienė

  9. Customer perceived service quality and loyalty in Islamic banks

    Article • The TQM Journal, January 2016, Emerald

    Mr Muhammad Kashif , Lina Pilelienė

  10. The index of tourist satisfaction

    Article • European Journal of Tourism Hospitality and Recreation, January 2016, De Gruyter

    Lina Pilelienė

  11. Research of Factors Influencing Customer Switching Behaviour in Farmerss Markets in Lithuania

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Lina Pilelienė

  12. Determination of Factors Affecting Petrol Station Brand Choice in Lithuania

    Article • January 2016, Springer Science + Business Media

    Lina Pilelienė

  13. Brand placement in sports video games: trends and perspectives

    Article • Management of Organizations Systematic Research, January 2016, De Gruyter

    Lina Pilelienė

  14. A Model of Website Quality-Based E-Commerce Satisfaction Index

    Article • Scientific Annals of Economics and Business, January 2016, De Gruyter

    Lina Pilelienė

  15. Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness

    Article • Scientific Annals of Economics and Business, January 2016, De Gruyter

    Lina Pilelienė

  16. Produkto pakuotės spalvos įtaka impulsyviems pirkimams

    Article • Management of Organizations Systematic Research, January 2016, De Gruyter

    Lina Pilelienė

  17. Neinvazinių galvos smegenų elektrinio aktyvumo tyrimų metodų ir žvilgsnio sekimo sistemos taikymo galimybės reklamos efektyvumo vertinimui

    Article • Management Theory and Studies for Rural Business and Infrastructure Development, June 2015, Aleksandras Stulginskis University

    Lina Pilelienė

  18. Determination Of Customer Preferences For Benefits Provided By Sales Promotion At Shopping Centres In Lithuania

    Article • Annals of the Alexandru Ioan Cuza University - Economics, January 2015, De Gruyter

    Lina Pilelienė, Arvydas Bakanauskas

  19. Modelling of the Impact of Advertising Source on Advertising Effectiveness: Theoretical Insights

    Article • Management of Organizations Systematic Research, January 2015, De Gruyter

    Lina Pilelienė

  20. Interaction between satisfaction and loyalty of lithuanian rural tourists: a moderating effect of perceived value

    Article • Management Theory and Studies for Rural Business and Infrastructure Development, November 2014, Aleksandras Stulginskis University

    Lina Pilelienė

  21. The Effect of Country-of-origin on Beauty Products Choice in Lithuania

    Article • Procedia - Social and Behavioral Sciences, November 2014, Elsevier

    Lina Pilelienė

  22. SATISFACTION AND LOYALTY OF LITHUANIAN RURAL TOURISTS: SEGMENTATION AND MANAGERIAL IMPLICATIONS

    Article • Regional Formation and Development Studies, September 2014, Klaipeda University Press

    Lina Pilelienė

  23. Interaction between satisfaction and loyalty of Lithuanian tourists: a moderating effect of natural features

    Article • Management Theory and Studies for Rural Business and Infrastructure Development, June 2014, Aleksandras Stulginskis University

    Lina Pilelienė

  24. CUSTOMER SATISFACTION WITH CATERING SERVICES IN LITHUANIA

    Article • Regional Formation and Development Studies, May 2014, Klaipeda University Press

    Lina Pilelienė

  25. Lietuvos turistų pasitenkinimo indekso modelis : teorinės įžvalgos

    Article • Management of Organizations Systematic Research, March 2014, De Gruyter

    Lina Pilelienė

  26. Produktų demonstravimo vaizdo žaidime veiksmingumo vertinimas

    Article • Management of Organizations Systematic Research, January 2014, De Gruyter

    Lina Pilelienė

  27. Complexity of print advertising : theoretical insights

    Article • Management of Organizations Systematic Research, January 2014, De Gruyter

    Lina Pilelienė

  28. Vaizdinių reklamos elementų sąsaja su reklamos efektyvumu : teorinės įžvalgos

    Article • Management of Organizations Systematic Research, January 2014, De Gruyter

    Lina Pilelienė

  29. Gairių produktų demonstravimui lietuviškuose vaidybiniuose filmuose nustatymas

    Article • Management of Organizations Systematic Research, December 2013, De Gruyter

    Lina Pilelienė

  30. Determination of customer satisfaction with supermarkets in Lithuania

    Article • Management of Organizations Systematic Research, June 2013, De Gruyter

    Lina Pilelienė

  31. Produktų demonstravimo lietuviškuose vaidybiniuose filmuose ypatumai

    Article • Management of Organizations Systematic Research, January 2013, De Gruyter

    Lina Pilelienė

  32. Vartotojų pasitenkinimo „Čili pica” picerijų paslaugomis nustatymas

    Article • Management of Organizations Systematic Research, January 2012, De Gruyter

    Lina Pilelienė

  33. Accommodation Enterprises’ Marketing Communication for Lithuanian Consumer in the Context of Cultural Peculiarities

    Article • Management of Organizations Systematic Research, January 2012, De Gruyter

    Lina Pilelienė