All Stories

  1. Analysing the acceptation of online games in mobile devices: An application of UTAUT2
  2. A Posteriori Segmentation of Personal Profiles of Online Video Games’ Players
  3. Student information system satisfaction in higher education: the role of visual aesthetics
  4. Antecedents of WOM: SNS-user segmentation
  5. A longitudinal study of franchisor failure according to Altman’s Z model
  6. Analysis of efficiency of own and franchised units in the Spanish franchise system
  7. Modelling the success of learning management systems: application of latent class segmentation using FIMIX-PLS
  8. Moderating effect of learning styles on a learning management system’s success
  9. Gender roles in social network sites from generation Y
  10. Online Customer Service Reviews in Urban Hotels: A Data Mining Approach
  11. Influence of macroeconomic indices on European private labels
  12. Global model of export performance: Moderator role of export department
  13. ¿INFLUYE LA PERSONALIDAD DE LOS DIRECTIVOS DE PYMES EN LOS RESULTADOS EXPORTADORES?
  14. Tipología de compradores online mayores de 55 años
  15. Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?
  16. Predicting behavioral intention of mobile Internet usage
  17. Gender and Acceptance of E-Learning: A Multi-Group Analysis Based on a Structural Equation Model among College Students in Chile and Spain
  18. Sweet Spots for Manuscripts: Visualizing the Quality of Scientific Production
  19. Uso de la teoría de la acción razonada para explicar la aceptación de los servicios de internet móvil - DOI: 10.5102/un.gti.v5i1.3404
  20. EVALUACIÓN DE UN MODELO DE ÉXITO DE SISTEMAS DE GESTIÓN DE APRENDIZAJE: UN ESTUDIO EMPIRICO EN CHILE
  21. A comparison of the different versions of popular technology acceptance models
  22. Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
  23. Un análisis empírico de las recomendaciones comerciales en los sitios de redes sociales
  24. External environment and the moderating role of export market orientation
  25. Análisis clúster en las franquicias españolas internacionalizadas. Identificación mediante segmentación de clases latentes
  26. Efectos de los cambios de precios en el valor de la cartera de clientes: estudio del caso de la venta online de carne de ternera ecológica
  27. Social identity, electronic word-of-mouth and referrals in social network services
  28. The importance of an export-oriented culture for export performance
  29. Uso de los servicios de redes sociales por la generación Y
  30. Segmenting hotel clients by pricing variables and value for money
  31. Reasons for the expansion in franchising: is it all said?
  32. Content analysis and assessment of international codes of franchising associations
  33. Determinantes y consecuencias de la efectividad de las promociones basadas en precios
  34. Identifying the franchisee profiles franchisors prefer
  35. Interpreting Franchisors' Preferences in the Travel Agency Industry: The Case of Spain
  36. Cross cultural analysis of the use and perceptions of web Based learning systems
  37. Antecedents of the importance of price in purchase decisions
  38. Criteria used in the selection of franchisees: an application in the service industry
  39. Moderating effects in consumers' perceptions of price unfairness
  40. Toward an international code of franchising
  41. Connection between customer emotions and relationship quality in online music services
  42. Customers' perceptions about concerts and CDs
  43. Influencia del Género en la Percepción y Adopción de e-Learning: Estudio Exploratorio en una Universidad Chilena
  44. ESTUDIO DEL PERFORMANCE DE LOS GRUPOS ESTRATÉGICOS EN EL SISTEMA DE FRANQUICIA ESPAÑOL
  45. Virtual travel communities and customer loyalty: Customer purchase involvement and web site design
  46. Searching for latent class segments in technological services
  47. The nature and consequences of price unfairness in services: a comparison to tangible goods
  48. UNIDADES FRANQUICIADAS VERSUS PROPIAS EN EL SISTEMA DE FRANQUICIA: UNA INVESTIGACIÓN EMPÍRICA
  49. Proposing new variables for the identification of strategic groups in franchising
  50. Un modelo empírico de adaptación y uso de la Web. Utilidad, facilidad de uso y flujo percibidos
  51. Selección de franquiciados mediante simulación con análisis conjunto
  52. The influence of price and brand loyalty on store brands versus national brands
  53. Are hypermarket prices different from discount store prices?
  54. Price discrimination in retailing
  55. The Relationship Between E-WOM from SNS or Internet and Purchase
  56. Personal and Firm Drivers of Export Entrepreneurship