All Stories

  1. Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model

    Article • Journal of Global Fashion Marketing, June 2018, Taylor & Francis

    David Martín-Consuegra Navarro

  2. The effects of perceived satisfaction with service recovery efforts: a study in a hotel setting

    Article • E+M Ekonomie a Management, December 2017, Technical University of Liberec

    David Martín-Consuegra Navarro

  3. Determinants and outcomes of price premium and loyalty: A food case study

    Article • Journal of Consumer Behaviour, October 2017, Wiley

    David Martín-Consuegra Navarro, Estrella Diaz

  4. Sales agents vs the internet

    Article • Internet Research, August 2017, Emerald

    David Martín-Consuegra Navarro

  5. The effect of new technologies on psychological consequences and risk perceptions of sales agents

    Article • Journal of Risk Research, April 2017, Taylor & Francis

    David Martín-Consuegra Navarro, Estrella Diaz

  6. How do offline and online environments matter in the relational marketing approach?

    Article • Economic Research-Ekonomska Istraživanja, January 2017, Taylor & Francis

    David Martín-Consuegra Navarro

  7. A latent class segmentation analysis of airlines based on website evaluation

    Article • Journal of Air Transport Management, August 2016, Elsevier

    David Martín-Consuegra Navarro

  8. A persuasive-based latent class segmentation analysis of luxury brand websites

    Article • Electronic Commerce Research, February 2016, Springer Science + Business Media

    David Martín-Consuegra Navarro

  9. Is ICT good for employees? An analysis of its effects on sales agents’ perceptions of service cannibalization

    Article • Computers in Human Behavior, October 2015, Elsevier

    David Martín-Consuegra Navarro

  10. Consumer Sensitivity Analysis in Mobile Commerce Advertising

    Article • Social Behavior and Personality An International Journal, July 2015, Scientific Journal Publishers Ltd

    David Martín-Consuegra Navarro

  11. Perceptions of service cannibalisation: The moderating effect of the type of travel agency

    Article • Tourism Management, June 2015, Elsevier

    David Martín-Consuegra Navarro

  12. The importance of packaging in purchase and usage behaviour

    Article • International Journal of Consumer Studies, March 2015, Wiley

    David Martín-Consuegra Navarro

  13. Sales Agents' Perceptions of Service Cannibalization Questionnaire

    Article • January 2015, American Psychological Association (APA)

    David Martín-Consuegra Navarro

  14. Developing and Validating an Instrument for Measuring the Driving Markets Approach

    Article • October 2014, Springer Science + Business Media

    David Martín-Consuegra Navarro

  15. Are the non‐governmental organizations' web sites effective?

    Article • Qualitative Market Research An International Journal, August 2013, Emerald

    Dr Juan Jose Blazquez-Resino, David Martín-Consuegra Navarro, Estrella Diaz

  16. Global marketing segmentation usefulness in the sportswear industry

    Article • Journal of Business Research, November 2012, Elsevier

    David Martín-Consuegra Navarro

  17. Market driving in retail banking

    Article • The International Journal of Bank Marketing, June 2008, Emerald

    David Martín-Consuegra Navarro

  18. The Role of Market Orientation in Managing Crises During the Post-Crisis Phase

    Article • Journal of Travel & Tourism Marketing, January 2008, Taylor & Francis

    David Martín-Consuegra Navarro

  19. ANÁLISIS DE LA EFICACIA PUBLICITARIA EN INTERNET

    Article • Investigaciones Europeas de Dirección y Economía de la Empresa, January 2008, Elsevier

    David Martín-Consuegra Navarro

  20. An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector

    Article • Journal of Product & Brand Management, November 2007, Emerald

    David Martín-Consuegra Navarro

  21. Market orientation and business performance: An empirical investigation in the airline industry

    Article • Journal of Air Transport Management, November 2007, Elsevier

    David Martín-Consuegra Navarro

  22. Relational benefits and customer satisfaction in retail banking

    Article • The International Journal of Bank Marketing, June 2007, Emerald

    David Martín-Consuegra Navarro

  23. The customers' perspective on relational benefits in banking activities

    Article • Journal of Financial Services Marketing, May 2006, Nature

    David Martín-Consuegra Navarro

  24. Market orientation in service

    Article • European Journal of Marketing, October 2002, Emerald

    David Martín-Consuegra Navarro